How will we pay for the future of television?

Hint: The answer’s in the data. As the fall TV season kicks into gear, it’s time to take stock of the video entertainment industry. Live television viewership is sliding, cable subscriptions are dropping, and TV advertising is stagnant. People are watching more video than ever before, but just not the way they used to. Half […]

Kathleen Griffith, Founder & CEO of Grayce & Co: Values-led marketing

Kathleen Griffith, founder and CEO of marketing and business consultancy Grayce & Co, talks to IBM Global Leader, Strategy & Design at IBM iX Robert Schwartz about going to where the customer is, challenges for female leaders in marketing, and targeting Millennial women without commodifying their empowerment. Introduction 1:03 Mission and history of Grayce & […]

Digital Founders Panel

Entrepreneurs Chris Hall of Kickster, Akash Malhotra of Eventable, Don White of Satisfi, and writer Pippa Biddle talk to IBM Global Leader, Strategy & Design at IBM iX Robert Schwartz about how to run a startup: collaborating with every employee, making dramatic choices to understand the market, and how to see marketing as “telling the […]

Interview with Manos Xanthogeorgis, Head of International Digital Marketing

Manos Xanthogeorgis, Head of International Digital Marketing at Sony Music Entertainment, talks with IBM Global Leader, Strategy & Design at IBM iX, Robert Schwartz about the marketing challenges (and perks) of the international music industry, including surprise album drops, social media disasters, and countries still hooked on CDs. Manos Xanthogeorgis 00:00 Intro 00:27 Manos’s role […]

Data science education has to go broader to serve the next generation of tech talent

The global talent shortage for next generation technology has been well documented. McKinsey predicts that while the number of data scientist job openings in the U.S. will hit 490,000 by 2018, fewer than 200,000 data scientists will be available to fill those spots. And as more advanced technologies like artificial intelligence and cognitive computing start […]

Watson Goes To The US Open To Bring Fans Closer To The Tennis Action

In an article which appears on Forbes.com, Noah Syken, Vice President of Global Sponsorships and Client Executive Programs for IBM, describes how technology is bringing fans closer to the game at this year’s US Open. Tennis is, and always will be, about the intense competition between players on the court. But the information and technology […]

THINK Pod with Andrew Davis : Write the Answers You Want to Get

Brandscaping author Andrew Davis talks to Robert Schwartz about the power of the subscription model, the dreaded marketing funnel, and creating the problem you solve.

The Post-Pokémon Go Economy

What we learned about the potential of augmented reality and location-based gaming The fad phase of Pokémon Go may already be waning, but the wildly popular app has taught us enduring lessons about the power of augmented reality. Prior to the release of Pikachu and his Pokémon cohort into the world of mobile gaming, AR […]

Cannes Lions proves this is the summer of AI in advertising

The recently concluded Cannes Lions festival on the French Riviera showcased plenty of diverse uses of artificial intelligence to communicate, persuade, and further the ambitions of the advertising industry. This summer, expect creative types to plumb the winning Cannes Lions entries as inspiration for their own offerings. And expect them to use the words of […]

Can cognitive computing help us re-imagine sports training and technique?

From our fingerprints to our irises to the very DNA that directs our growth and development, we are singular, solitary, unprecedented individuals. Why, then, does the world insist on training us all the same? We teach our school children using standardized curricula. Doctors ply their trade based on “best practices.” And we train our athletes […]

Golf and technology: Managing the delicate balance between tradition and transformation

Innovate or die. Disrupt or be disrupted. Only the paranoid survive. These are among the many terrifying business mantras of the Internet Age. They are the panicky, unnerving expressions of a generation that has known change to be the only constant. And they serve to remind us that success is difficult to achieve, and even […]

Caroline Webb: Use your brain for work-life success

Ever wonder why “good days” seem so elusive? The answer lies at the intersection of economics, behavioral science and psychology, a matrixed space few occupy quite so well as Caroline Webb. With characteristic clarity and wit, the Oxford and Cambridge-trained economist shows us how we can put brain science to work in her new book, […]