Can virtual reality convince people to believe in climate change?

Last fall a group of MBA candidates at MIT plotted to attempt the near-impossible: to convince skeptics that climate change poses an imminent threat to human life. The students aimed to inspire dialogue and collective action within communities, using seawater rise and its consequences on the lives of Miami, Florida residents as a case study. […]

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Breaking free of our addictions to persuasive technology

The attention economy of online giants like Google, Facebook, and Netflix thrives by keeping internet users plugged into a constant feedback loop of gratification. Persuasive technology collects user data through social media engagements and content interaction, building information for delivering more tailored content and advertising. This technology maximizes user attention, which is great for the […]

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thinkPod with Nomadic’s Matt Burr: There needs to be more homework

Cofounder and CEO of Nomadic Learning, Matt Burr joins Amanda Thurston, Leader in Digital Marketing Services at IBM, to talk about the future of digital education, the necessity of periods of confusion and transformation in the enterprise. Theme music by Andrew Atkin & Michael Simonelli of Full Stop Art.

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Ice cream and rainbows: The digital savants reinventing the museum experience for a new generation

If a pink swimming pool full of ice cream sprinkles and a room full of melting popsicles ignites your Instagram feed, this is your year. The thought of going to a museum can often bring up school-age nightmares of being trapped for hours among dusty old displays. But a new generation of whimsical museums are […]

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Tuesday, May 23: thinkLeaders presents Digital Founders Panel

Join us on May 23 from 6:30 – 8:30 PM EST, for the next thinkLeaders event with moderator Robert Schwartz, Global Leader of Agency Services, IBM iX, speaking to a panel of startup founders from the NYC startup world! The format will include 45 minutes of panel followed by 15 minutes of open Q&A from […]

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Pam Wasserstein, CEO, New York Media

New York Media CEO Pam Wasserstein talks to IBM’s Robert Schwartz about taking a magazine publisher digital, prioritizing platforms across the network, and forming audience habits. Interview 0:04 Introduction and New York Media’s lineup 2:05 Turning a print magazine business into a digital network 3:35 Educating brand partners on innovations 5:54 NYM’s growing audience 6:59 […]

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How Montreal became the world’s leading AI and deep learning hub

The artificial intelligence industry is projected to be worth $36 billion by 2025. And the Canadian city of Montreal has somehow found itself in the middle of it. Earlier this year, Microsoft acquired a natural-language-processing startup by the name of Maluuba and simultaneously contributed $7 million to the AI labs at McGill University and University […]

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Fusion of tradition and future: Jean-Claude Biver on digital marketing and luxury brands

Within the highly traditional, risk-averse luxury Swiss watch industry, Jean-Claude Biver, president of LVMH’s Watch Division, has always been something of a maverick. In 1982, with the mechanical watch industry on its deathbed, he bought and revived the 282-year-old Blancpain. In 2004 he transformed Hublot from a small brand into a major global name, emphasizing “the […]

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Meditation Apps Could Lower the Cost of Workplace Meditation

You can’t open up iTunes without stumbling across a new app or podcast promising to guide you through the brave old world of meditation. But can technology really augment this ancient technique? Moreover, is it something that executives should invest in for their employees? We talked to a number of developers, teachers, and ABC anchor […]

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Neurostimulation Could Optimize Our Brains — If It Can Overcome the Stigma

Dr. Brett Wingeier has thought of everything. In late April, he demonstrated the design functionality of Halo Sport, a pair of headphones that purports to stimulate the brain’s motor cortex to “prime” it for an optimized workout. Along the inside of the band is a plot of soft electrodes that sink into hair and press […]

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Cory Haik, Publisher, Mic

Mic publisher Cory Haik (chief strategy officer at the time of taping) talks to IBM’s Robert Schwartz about Mic’s forward-looking strategy for engaging Millennial news audiences. Interview 0:00 Introduction and Cory’s role at Mic 1:16 Responding to the new state of world events 3:17 How Mic’s viewpoint benefits from its diversity 5:11 Strategies around reaching […]

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Len Shneyder, VP Industry Relations, SendGrid

SendGrid’s Len Shneyder talks to IBM’s Robert Schwartz about the future of email marketing, millennial email habits, and his top three tips for clients. Interview 0:00 Introduction 0:31 The persistent power of email 2:53 European privacy regulation 4:06 Millennials’ email habits 5:29 Increasing email functionality 6:48 The turning point that pushed back spam 9:35 Clients’ […]

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