Hayley Romer, SVP & Publisher, The Atlantic

Storytelling has changed dramatically, yet also not all. Hayley Romer (SVP & Publisher at the Atlantic) talks to Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about the digital future of a 160-year-old publication. Introduction 0:34 Romer’s role at the Atlantic 3:11 The Atlantic’s mission 5:39 The Atlantic’s growth 6:46 What Romer […]

Upping their game: A glimpse of the next-generation in-stadium fan experience

It’s Sunday afternoon, halfway through the first quarter of the big game. All the yard work is done and I’m seated comfortably next to my son, food at our fingertips, phones in hand. We’re checking real-time fantasy stats, streaming games in other markets and watching highlights from across the league. It’s the way football was […]

Nick Ascheim, SVP Digital at NBC News & MSNBC

Nick Ascheim (SVP Digital at NBC News & MSNBC) talks to Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about the role of product in news media, the death of the news cycle, and NBC’s real competition. Introduction Leading a news product team 0:30 Joining NBC’s digital team 4:44 Building an integrated […]

How will we pay for the future of television?

Hint: The answer’s in the data. As the fall TV season kicks into gear, it’s time to take stock of the video entertainment industry. Live television viewership is sliding, cable subscriptions are dropping, and TV advertising is stagnant. People are watching more video than ever before, but just not the way they used to. Half […]

Kathleen Griffith, Founder & CEO of Grayce & Co: Values-led marketing

Kathleen Griffith, founder and CEO of marketing and business consultancy Grayce & Co, talks to IBM Global Leader, Strategy & Design at IBM iX Robert Schwartz about going to where the customer is, challenges for female leaders in marketing, and targeting Millennial women without commodifying their empowerment. Introduction 1:03 Mission and history of Grayce & […]

Digital Founders Panel

Entrepreneurs Chris Hall of Kickster, Akash Malhotra of Eventable, Don White of Satisfi, and writer Pippa Biddle talk to IBM Global Leader, Strategy & Design at IBM iX Robert Schwartz about how to run a startup: collaborating with every employee, making dramatic choices to understand the market, and how to see marketing as “telling the […]

Interview with Manos Xanthogeorgis, Head of International Digital Marketing

Manos Xanthogeorgis, Head of International Digital Marketing at Sony Music Entertainment, talks with IBM Global Leader, Strategy & Design at IBM iX, Robert Schwartz about the marketing challenges (and perks) of the international music industry, including surprise album drops, social media disasters, and countries still hooked on CDs. Manos Xanthogeorgis 00:00 Intro 00:27 Manos’s role […]

Data science education has to go broader to serve the next generation of tech talent

The global talent shortage for next generation technology has been well documented. McKinsey predicts that while the number of data scientist job openings in the U.S. will hit 490,000 by 2018, fewer than 200,000 data scientists will be available to fill those spots. And as more advanced technologies like artificial intelligence and cognitive computing start […]

Watson Goes To The US Open To Bring Fans Closer To The Tennis Action

In an article which appears on Forbes.com, Noah Syken, Vice President of Global Sponsorships and Client Executive Programs for IBM, describes how technology is bringing fans closer to the game at this year’s US Open. Tennis is, and always will be, about the intense competition between players on the court. But the information and technology […]

THINK Pod with Andrew Davis : Write the Answers You Want to Get

Brandscaping author Andrew Davis talks to Robert Schwartz about the power of the subscription model, the dreaded marketing funnel, and creating the problem you solve.

The Post-Pokémon Go Economy

What we learned about the potential of augmented reality and location-based gaming The fad phase of Pokémon Go may already be waning, but the wildly popular app has taught us enduring lessons about the power of augmented reality. Prior to the release of Pikachu and his Pokémon cohort into the world of mobile gaming, AR […]

Cannes Lions proves this is the summer of AI in advertising

The recently concluded Cannes Lions festival on the French Riviera showcased plenty of diverse uses of artificial intelligence to communicate, persuade, and further the ambitions of the advertising industry. This summer, expect creative types to plumb the winning Cannes Lions entries as inspiration for their own offerings. And expect them to use the words of […]