Digital transformation

How cognitive computing will revolutionize the retail industry

Digital transformation, IBM Systems Lab Services

Did you know that 91 percent of retail executives familiar with cognitive computing believe it will play a disruptive role in their organization? Even more significant: 94 percent intend to invest in it, according to the IBM Institute for Business Value’s recent report, “Thinking like a customer.” Is your business in that faction? The retail ...read more


Must-see sessions on Salesforce cloud integration at Dreamforce 2016

Digital transformation

Unifying disparate applications, data and channels is the holy grail of marketing IT today. Why? Because information about customers is housed in many different systems. Marketers really want to take advantage of cognitive capabilities, so they can better target customers and create new business opportunities. And that all starts with a more complete view of ...read more


Business processes and decisions in the cognitive era

Digital transformation

Business is changing and moving in new and innovative directions. Customer insights from multiple channels: cloud, mobile, social, the Internet of Things and cognitive computing are shaping how business gets done, and redefining business processes, responsiveness and relationships with customers. Disruptive business models that take advantage of what’s possible offer great potential to act in ...read more


IBM Digital Experience creates exceptional brand experiences

Digital transformation

A ‘brand experience’ can be defined as “all the different interactions a customer has with a brand.” A ‘digital brand experience” is defined as “all the experience and interactions a customer has with a brand through various digital channels.” There are multiple facets that help to create differentiated digital brand experiences for enterprise customers in ...read more


For client stories that inspire, join us at Connect 2016

Digital transformation

You have probably heard all the standard reasons why you should attend a conference: to increase knowledge, to hear about the latest trends, to network with likeminded professionals. However, one of the most compelling aspects of a conference, for me, is the opportunity to hear real stories from clients about how technology solutions are changing ...read more


Connect with us for business process insights at InterConnect 2016

Digital transformation

You can become more customer-centric by transforming and automating how work gets done with IBM Smarter Process. And new techniques and technologies are making business process and decision management more powerful and easy to deploy than ever. Learn how Cognitive processes and decisions enable your company to rethink how you engage with customers, so you ...read more


Top IT predictions for 2016: Cognitive is here to stay

Digital transformation, Software, Software-defined storage...

What will the near future of IT look like? At IBM Systems, we strive to help IT leaders become trusted service providers by mastering hybrid cloud for digital transformation in today’s cognitive era. Recent trends in cloud and cognitive are driving innovation for many organizations, and IBM Systems is helping companies to evolve their IT ...read more


From digital to cognitive: The year ahead for IBM Smarter Process in 2016

Digital transformation, Software

This year, digital transformation truly came of age as a big driver of revenue. It is striking to see that in 2015, over 70 percent of 987 C-Suite respondents in a McKinsey study expected digital activities to grow the top line, and 64 percent of them expected to grow margins at the same time. Going ...read more


Where do you run your cloud?

Digital transformation

In recent months, business leaders have intensified discussions on how cloud computing will affect their businesses. They have begun to question whether it is better to choose a public or private cloud. Today, we are seeing that digital transformation leads to cognitive businesses. In this new era, companies require infrastructure that is able to synthesize ...read more