The IBM PureApplication Business Value Assessment process at work – Part two

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The second part of my discussion with Beatriz Friedmann of the The IBM Institute for Business Value has arrived. We chatted about IBM PureApplication and the ways it adds value to your business. Part one of our conversations is here. Below, we look into use cases of IBM PureApplication and the Business Value Assessment process and potential results. 

We’ve talked about a couple of use cases for IBM PureApplication; can you discuss others?
Sure! PureApplication also help clients who need to upgrade existing software or hardware. PureApplication makes it much easier, faster and simpler to upgrade to the latest and most current software versions. And once the client has the upgrades in place on PureApplication, the next upgrade for future software versions will be even simpler and faster. You go through the PureApplication process once and establish a position where future upgrades are simpler so you can always stay current with the latest technology.

This is true for IBM and business partner patterns on all PureApplicaiton offerings, and for OS and firmware upgrades on PureApplication System.

IBM WebSphere Application Server (WAS) has another benefit because PureApplication already has WAS included. A major upgrade of multiple application servers becomes much easier and faster.

PureApplication is also the perfect infrastructure solution for clients who are establishing a DevOps strategy. These clients are thinking about agile development, and rapidly delivering code and testing. It is very important that the infrastructure–the Ops part of DevOps–is ready to handle that level of speed to meet the requirements of the business. PureApplication has the capability to support an organization with an infrastructure that is flexible and agile for a DevOps strategy implementation. PureApplication provides the flexibility to quickly set up environments as needed by the Development Team, and take them down when they are not needed any longer, all at the push of a button instead of weeks of provisioning. It is easy to bring environment up and down as needed, so there is no reason to keep test environments “just in case” that waste resources. Higher levels of utilization can be achieved and a lot of flexibility to recreate environments when needed.

This also applies to infrastructure consolidation. PureApplication can help ensure that clients have the most optimized infrastructure possible that can is very easy to manage.

With the PureApplication Service on IBM SoftLayer and the pattern technology, clients can also move their environments back and forth between their data center and the cloud. PureApplication patterns and management software make it easy quickly expand environments wherever needed, providing even more flexibility. We’ve had clients start out on the cloud for Dev/Test and then deploy production in their data center. They can get the same level of enterprise capabilities.

These are just some of the use cases where PureApplication becomes the foundation for an efficient and flexible infrastructure.

How much value are clients realizing from adopting any of these PureApplication solutions?
Let’s talk about provisioning time. As I noted earlier in our discussion, clients tell us that they are achieving at least 75 percent improvement on provisioning because of patterns, and we’ve seen ROI estimates ranging from 50 to 150 percent in three years.

When using PureApplication to roll out upgrades of existing environments, we are hearing from clients that the cycle time can sometimes shorten from one year or longer, to less than six months. Plus the quality is better and it puts them in a position to do the next upgrades even faster. Firmware upgrades and fixes that would previously take days are now done in hours. We have heard from clients that they can change their vocabulary from months to weeks, and from a day to hours. It is really a complete transformation of the processes. They can  see the level of transformation and speed that PureApplicaiton actually brings to their innovation initiatives.

How does the BVA process actually work?
There are basically two phases. We start with the discovery phase, where we define the scope of the BVA, gather initial data and conduct interviews with the client. Then we take that information and augment it with our own knowledge and assumptions.

Then phase two is the quantification and presentation of the value. That’s when we present clients with a BVA report with our conclusions and projections, including ROI and break-even point. From there, the process is very transparent. The client has access to all of the assumptions we are using, and all the calculations we do. We can adjust the BVA until the client feels comfortable that it truly reflects what they believe is the right business case for their project.

What are some of the most interesting stories you can share from your experiences?
Clients tell us that the flexibility in PureApplication provides for making changes so that IT can respond very quickly to business needs.

I remember asking one client who had implemented PureApplication to tell me some of the challenges that they face today in the PureApplication world.

They answered that the challenge is that the business now expects even more. They are just delivering much more than they used to deliver before, and that has created an expectation in the business that they also can do more. The business now sees IT as a fast and agile organization. And IT is able to participate even closer to the discussions around new requirements, new changes that the business is requesting.

PureApplication puts IT on the table as an enabler of speed and it raises that expectation on the business side that IT can respond. Before, IT could not respond, so the business was almost tied to the IT constraints.

Another client told me that before PureApplication, they were only able to release changes to the applications every six months. Now they can release changes every week if the business so requires.

So you know, it’s a completely different way of IT participating as an enabler of business changes.

Contact your IBM Sales team to request a Business Value Assessment, and we will help you build your business case to realize the value of PureApplication.


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