ibminterconnect2016

Three reasons not to attend InterConnect 2016

I’m sure you’re expecting a great marketing post compelling you to attend InterConnect 2016, IBM’s premier cloud and mobile conference being held February 21-25 at the MGM Grand and Mandalay Bay hotels in Las Vegas, Nevada. Boasting over 24,000 attendees, the event is one of the most popular events in the IT universe. Wrong. Here ...read more


Three can’t-miss PureApp activities at IBM InterConnect 2016

It’s almost that time of year! IBM InterConnect 2016 is coming up on February 21 – 25 in Las Vegas, Nevada and it’s an event you don’t want to miss. Join clients, business partners, vendors, sponsors, colleagues and more–over 24,000 expected–and learn about the most important emerging technologies and best practices that can help your ...read more


Mobile content as a key factor in customer satisfaction

There is no arguing about the toxic health effects of particulate matter (PM) found in the air. To improve air quality the city of Stuttgart, Germany recently introduced a so-called PM alert. When the concentration of PM is about to reach a critical limit, citizens are alerted. And as road traffic creates almost half of ...read more


Disruptive trends in customer centricity with IBM ODM Advanced

Part 2 – Towards Cognitive, Proactive, Real-time and Contextual Customer Centricity In Part 1 of this two-part series, I highlighted the importance of customer centricity in a highly competitive market where businesses are striving to follow more customer-centric approaches to attract customers. I also discussed contextual and real-time customer centricity. I talked about how I ...read more


Disruptive trends in customer centricity with IBM ODM Advanced

Part 1 – From Customer Centricity to Real Time and Contextual Customer Centricity With the rise of the Internet and mobile, advertisements have become more prolific than ever. Customers are overwhelmed from having too many options. Therefore, it is crucial to differentiate your business from the competition by sending your customers relevant messages at the ...read more


Driving innovation through hybrid cloud with IBM Systems at InterConnect 2016

Linux on z, Mainframes, Power servers...

Are you planning to attend IBM InterConnect 2016 this month? It’s a hugely popular cloud and mobile conference and a great place for education on how to evolve your infrastructure for digital transformation. Many organizations today are looking for ways to master the cloud to their full advantage and to work with greater agility. They ...read more


Mobile customer engagement should not stay in Vegas!

In less than a month, I will be connecting with over 20,000 industry leaders and sharing thought leadership around mobile customer engagement at IBM’s premier cloud and mobile conference in Las Vegas–IBM InterConnect. As a business traveler who goes between customer meetings and speaking engagements, I rely heavily on my mobile devices and apps to ...read more


Providing personalized content: Can your applications handle it?

“Personalization” seems to be the proverbial “hammer” for the appropriate marketing “nails.” There have been massive efforts to drive more efficient, better looking and scalable methods to help companies move toward solutions that provide more personalized content. However, will the applications and business processes that use this content be able to handle so much personalization? ...read more


Top three things you need on your InterConnect agenda

OpenPOWER, Power servers, Power Systems

The New Year kicked off with a frenzy of activity, and with February already here, you may be wondering if you really want to spend a week in Las Vegas at IBM InterConnect 2016. Here are three reasons I’m excited to attend: Unbeatable networking InterConnect is the best bang for your buck when it comes ...read more