digital experience

Three can’t-miss PureApp activities at IBM InterConnect 2016

It’s almost that time of year! IBM InterConnect 2016 is coming up on February 21 – 25 in Las Vegas, Nevada and it’s an event you don’t want to miss. Join clients, business partners, vendors, sponsors, colleagues and more–over 24,000 expected–and learn about the most important emerging technologies and best practices that can help your more

Mobile content as a key factor in customer satisfaction

There is no arguing about the toxic health effects of particulate matter (PM) found in the air. To improve air quality the city of Stuttgart, Germany recently introduced a so-called PM alert. When the concentration of PM is about to reach a critical limit, citizens are alerted. And as road traffic creates almost half of more

The power of digital experience at Connect 2016

Connect 2016 has come to a close, but we learned a lot! The conference kicked off with an informative and fun opening general session. We heard from Jason Silva, Host of National Geographic’s Brain Games, who spoke about the exciting things that can happen with innovation and technology. We learned that computers can be funny more

Make friends with personalized content and digital experience

A customer of mine had a problem. They have bank locations across the state of Missouri, and there are two professional baseball teams in the state–the Kansas City Royals in the West and the St. Louis Cardinals in the East. The bank wanted to show an image of one of the team’s stadiums to their more

Take a test run of IBM Forms Experience Builder on Cloud

How can you improve your customer engagement while streamlining your processes? There’s an easy way to do just that without having to acquire or install any new software. The answer is IBM Forms Experience Builder (FEB), which is now available on IBM Cloud. To get started, simply point your browser to the IBM Cloud Marketplace more

Gain insight into the future of digital marketing at Connect 2016

Digital transformation means taking your organization to the next level by incorporating mobile, cloud and analytics into your marketing plan. At Connect 2016, you’ll gain the strategies and solutions you need to help drive business results and gain a competitive edge in the industry. The curriculum at Connect consists of the following four tracks: Strategy more

Embrace the digital experience at IBM Connect 2016

The premier social business and digital experience conference you don’t want to miss is right around the corner. Join us January 31- February 3 in Orlando, Florida for Connect 2016. Why should you attend? The digital experience is quickly transforming into a future of cloud, mobile, cognitive and analytics. Gain the strategies and solutions you more

IBM Digital Experience creates exceptional brand experiences

Digital transformation

A ‘brand experience’ can be defined as “all the different interactions a customer has with a brand.” A ‘digital brand experience” is defined as “all the experience and interactions a customer has with a brand through various digital channels.” There are multiple facets that help to create differentiated digital brand experiences for enterprise customers in more