February 1, 2016 | Written by: Tyler Tribe
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Nowadays we are constantly inundated with information. Our email inboxes are overflowing, there is endless scrolling on Facebook newsfeeds, and useless ads are popping up while we browse online. We are surrounded by content, but how much of that content do we care about? How much of that content is useful? Because of these questions, it is critical that businesses deliver content adapted to the modern consumer, someone who is consuming data at all times of day on various devices.
Consumers want content that is catered to them. In order to create successful content it must be persuasive, adaptive and relevant. Persuasive content encourages the customer to act, building a deeper trusted-advisor relationship between the publisher and the consumer. Because today’s consumer is always on the go, content must be adaptive and viewable from multiple devices at any time. Lastly, relevant content keeps the customer interested and engaged with the brand, which increases customer loyalty.
By creating content that fits this criteria, businesses will be more aligned with their customers aspirations. And customers will no longer be annoyed by irrelevant information. Good news: IBM’s Mobile Application Content Manager provides a way for businesses to create and push persuasive, adaptive and relevant content out to their customers while they are on the go.
IBM Mobile Application Content Manager delivers tailored content to customers on their mobile devices. Line-of-business users can easily manage and publish content, while app developers use lightweight software development kits (SDKs) to pull content based on mobile context. Streamlining this process drives better business outcomes for line-of-business users, mobile app develops and most importantly mobile customers.
Come check out my session (#1177) exploring the capabilities of IBM Mobile Application Content Manager at Connect 2016 and see what it can do for you!