Data insights are critical to making customers happy

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People don’t often associate flash storage with mobile devices, but you should. In today’s connected economy, it’s not unlikely that you have multiple devices online at all times. Finland leads the world in internet connections and mobile devices per capita, and there are already more mobile subscriptions than there are people living in the country. This high demand for connectivity has sparked fierce competition between Finland’s three leading telecommunications providers.

In today’s The Difference Between blog post, we’ll highlight the story of DNA, one of those top three companies.  DNA’s strategic imperative is to have the most satisfied private and corporate customers in the country.  When losing one customer equates to a possible four mobile subscriptions, plus cable and broadband, delivering the best possible customer experience is critical.  DNA’s team knew they needed to design themselves as a cognitive business — turning insights from their data into business intelligence to deliver optimal customer experiences — but they were challenged by lagging reporting that was taking hours to run.  When the reports weren’t ready in time, it hindered them from being able to make agile business decisions.

Prioritizing the customer

Knowing that accelerating their reporting and streamlining operations would enable the delivery of an even better experience to both B2C and B2B customers, DNA implemented a combination of IBM Power Servers and IBM FlashSystem. Arto Pelkonen, Specialist at DNA, says: “By using FlashSystem storage for our most critical applications, for example our billing system and our customer-facing services, we can improve response times and ensure processing is always complete.”

By modernizing their data centers, DNA gained more than three hours a day in reporting, saw a 66 percent savings in software license costs, and is now realizing the vision of having the most satisfied telecoms customers in Finland.

For DNA, having the right storage solution meant the difference between listening to customers and truly hearing them.   What can it mean for you and your company?

Learn more about how IBM Flash Storage partnered with DNA and other companies to impact their businesses.

See more The Difference Between blog posts here and here.

Senior Manager, IBM Marketing

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