Cognitive inspires new digital experiences through the API economy

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Dormant data is piling up. Internet of Things devices are producing data at a remarkable rate, and a growing number of APIs are making it possible for us to access, integrate and analyze it. It’s estimated that by 2020, 1.7 megabytes of new information will be created every second for every human being on the planet. That’s almost 30 petabytes of data being dumped into a digital landfill each second, just waiting to be discovered. That amount of data is simply too much information for a person or team to successfully sift through for any form of actionable insight.

Cognitive capabilities are introducing incredible ways to decipher this data, and transform digital experiences. Cognitive will soon prescribe innovative approaches for how businesses reach, interact, and satisfy customers. Four trends are shaping this digital revolution:

• APIs that allow companies to reach new markets and expand their ecosystems when exposing their services, products and information in the new API economy
• The growing number of “things” connected to the Internet, producing data at an exponential rate
• Cognitive computing tools analyzing and learning from that data to provide a deeper understanding of the buyer
• Digital interfaces using the data to provide a faster and more efficient experience

These four pieces are becoming major components in progressing digital experiences. They turn a screen or device interaction with the user into a real competitive advantage.

Every major tech company is racing for the lead in supercomputing technology. At IBM, Watson is pushing the limits of cognitive intelligence. Many have seen the impressive skill of Watson’s voice and behavior recognition from those ads with Bob Dylan, but few know that Watson is accessed globally through 1.3 billion API calls every month. Cognitive power like Watson is helping companies spark innovation. New ways are being found to approach and engage customers by analyzing buyer behavior and applying it to digital experiences. See for yourself how Watson can break down your personality through natural language analysis, simply by sifting through your Twitter feed. Watson is able to pinpoint useful behavioral information to better personalize experiences. This predictive information will propel the field of digital experiences into the next phase and help consumers find golden opportunities as they search for that great product, service or information using tools like IBM Watson Trend.

The era of cognitive computing is already transforming the way businesses are interacting with their consumers online. The towering collection of data swarming from your devices can now be synthesized into actionable insights. Users are no longer impressed with intuitive mobile experiences. Now they demand things like seamless voice recognition capabilities for a task like finding a nearby restaurant. Digital experience must continue to meet consumer demands by pioneering new fronts, and will do so through cognitive computing.

Is your digital experience transforming quickly enough for the cognitive era? To see how embracing the API economy can enhance your business strategy, please visit us here. To see how IBM Digital Experience can help prepare your business to compete in the cognitive era, please visit us here.

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