Cognitive computing in retail: Myth or reality?

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There is no doubt that banking, financial services and telecommunications companies are the leading adopters of information technology (IT). They score high on the IT adoption maturity curve. Healthcare, retail and others are also moving fast to catch up with newer technologies such as cognitive to improve customer experience and business processes. Retail companies are adopting cognitive solutions to drive more personalized shopping experiences for their customers. Research from the IBM Institute for Business Value reveals that retail leaders globally are poised to embrace cognitive technology holistically and, by doing so, will redefine the future of the retail industry. In the future, cognitive solutions can help in providing rich in-store experiences for the retail industry.

GRAPHIC, Cognitive Solution

Cognitive can also help with fraud and threat detection, thereby increasing customer confidence and loyalty. It will also help retailers in supply chain management and inventory management, improving speed, efficiency and intelligence in operations.

For more details on how cognitive can help to transform the retail industry, please refer to the complete study from the IBM Institute for Business Value (IBV).

IBM’s retail solutions can help you transform your retail business with engaging brand experiences that strengthen your customer relationships, drive profitable growth and build competitive advantage.

GRAPHIC2, Cognitive Solution

You can learn more about our complete offerings and featured case studies for retail here. For more on cognitive business operations, visit us here.

Join us at InterConnect 2016 in Las Vegas to learn more about our offerings and solutions for the retail industry. For more information or to register for the conference, visit us here. We look forward to meeting you in Vegas.

We are also organizing an industry networking luncheon focused on the retail industry: 11:30 AM – 1:15 PM on Tuesday, February 23 at Mandalay Bay South, Mandalay Ballroom G. This luncheon will provide a unique opportunity to network with your industry peers. The details for the program are available on the IBM Events app. To reserve your seat for the luncheon, visit the IBM Events app and add session #7297 to your agenda. For more questions on the luncheon, please reach out to Shirley Abbott at

subhendu, Cognitive Solution


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