Steve Kenniston (@skenniston) is the Global Business Development Executive for IBM Spectrum Storage Software. Steve has been in the storage software business for over 20 years with an emphasis on data protection for a majority of these years. VERITAS, Connected Corporation (acquired by Iron Mountain), Avamar (Acquired by EMC), IBM and a Sr. Analyst at the Enterprise Storage Group are just a few of the places where Steve has spent time covering Data Protection. An industry thought leader, public speaker and evangelist, Steve, having rejoined IBM, has written a lot on data protection ( and is dedicated to helping clients get the most of out there data to drive competitive business models.