Meg is the CMO for IBM Systems. She joined IBM in August 2015 as Vice President, Digital Marketing & Demand Generation, leading worldwide digital marketing, demand generation and the implementation of the Systems digital business model. In November 2016, she was promoted to Systems CMO. Prior to IBM, Meg led marketing, sales, and client experience teams for B2B SaaS start-ups specializing in ecommerce, home health, ecommerce, CRM and systems performance management. Meg is experienced in leading growth and transformation from early stage funding through IPO, often shepherding companies through their post-acquisition integration. As an early adopter of digital marketing and marketing technology, Meg has established a proven track record of engaging with enterprise clients and tens of thousands of mid-market organizations to rapidly scale high growth SaaS and traditional businesses. Meg was previously President of Inquisite, an Austin SaaS start-up, where she successfully led the company to profitable growth and into a leadership position in enterprise feedback management before its successful acquisition. Meg has a Master of Science degree in Business Administration from Johns Hopkins University and a Bachelor of Science degree in Advertising from the University of Texas at Austin.
Articles by Meg