Jeff has over 25 years innovation experience across software, hardware, and services in roles spanning product management, development, and strategy. Jeff is currently driving cross storage strategic initiatives (like utility pricing and security). He was recently the BLM for Spectrum Control and the IBM SDS Portfolio Manager responsible for developing and orchestrating the roll-out of the Spectrum Storage Software Defined Storage product family initiative. Jeff’s storage innovation experience includes cloud services as well. Jeff was the Director of Product Management and Development at Arsenal Digital Solutions who provided backup as a cloud service before cloud was an industry term. Arsenal was acquired by IBM’s GTS. Jeff’s experience is not limited to storage as he was also the product manager who initiated the WebSphere product concept.