April 26, 2017 | Written by: Lilian Bories
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Fortune 500 companies’ urgent need to drive innovation and performance is being satisfied by the integrated ecosystem of cognitive apps and tools for collaboration converging around Watson Work Collaborations Solutions.
This integration is part of a larger trend in which customers and companies are using new collaborative and social technologies to transform the way teams (formal and informal) work and redesign business workflows. These solutions are creating new forms of meeting/work environments where people come together to get things done – and these workspaces in turn are generating real-time meeting data that deliver insights and speed decision making, ultimately helping companies become more effective and agile.
One example among many is how the Box and IBM Connections integration makes it dead simple for Watson users to create and launch a workflow that handles everyday or ad hoc tasks without help from IT: say, flowing an agreement through DocuSign for signature, then to Salesforce to update a customer record, and what have you.
Previous posts in this blog have helped executives know that this and other amazing capabilities of the platform will pay off by driving real results. Here’s more proof.
Melding cognitive applications into workflows
At IBM Connect, thousands gathered in a San Francisco ballroom quickly understood that the same Mezzanine environment being used to deliver the keynote address was also an effective glue for uniting advanced workflows.
Click to see a video of the IBM Connect keynote demonstration of Mezzanine amplifying the power of Watson Collaboration Solutions.
“You asked me to get the global team together so we can brainstorm on how to help the sales people,” Chris Crummey, Executive Director of Evangelism, IBM Watson Work Collaboration Solutions, told his boss. “So we’re going to use Mezzanine from Oblong as a platform for our meeting, which will allow us to collaborate and innovate in real time. You’re going to love this. It’s like a multi-threaded meeting experience.”
This is where Mezzanine excels: in uniting collaborators across a geographically dispersed organization in an exceptional and multi-dimensional, multi-threaded visually immersive environment where real work gets done.
Oblong and IBM had integrated the Mezzanine environment with the Watson Workspace, which allowed sales to move through the steps of closing business as a natural and seamless part of the meeting.
The power of Infopresence
With Mezzanine’s Infopresence, data breaks free from the two-dimensional confines of individual computer and projection screens and comes alive, defining a new way to work. When everyone in a distributed team sees everything in the same way at the same time, they make quicker and better decisions.
The audience in San Francisco was wowed by how the sharing of numerous cognitive applications from any device enabled teams to answer important questions faster and design better solutions as a result.
Other Mezzanine customers attest to the power of Infopresence-based collaboration applied to their own unique issues. PwC transformed client presentations into side-by-side collaborative engagement on solutions to problems, closing multi-million dollar deals and improving customer experience in the process. Fujitsu spurred new business growth and social innovation based on collaboration among a wide range of remote thought-leaders and organizations both in Silicon Valley and across the Pacific.
But we’re most proud of what we’ve done together with IBM Watson groups. That the Social Collaboration masters of cognitive computing have chosen to work so closely with us speaks volumes. Moreover, the Watson IoT and Security teams also invited us to their recent events, having come to the same conclusion.
Proof of the cognitive pudding
While it’s easy to understand how Mezzanine’s Infopresence amplifies all aspects of collaboration, it’s more difficult for organizations to quantify these benefits in monetary terms.
That is why Oblong commissioned a study to determine the value that Oblong customers achieve by implementing Mezzanine. The top paths to Mezzanine ROI included improved internal workflow and collaboration, better win rates and shortened sales cycles, and use of Mezzanine for higher-level customer service delivery.
You can download The Total Economic Impact™ Of The Immersive Collaboration Solution, Mezzanine, a commissioned study conducted by Forrester Consulting on behalf of Oblong published in March 2017, which documents Mezzanine customer payback in 7.6 months and 226% ROI.
A shared passion for design and making a difference
The integration of collaborative and social technologies allows people from around the globe to share real-time insights, which in turn leads to quicker, better decisions and a greater impact on business results.
Oblong’s UI-centered philosophy, our passion for design, and our dedication to making a difference in the world through computing all align with this IBM mission. Our successful partnership to achieve a paradigm shift in the way we work is a testament to the power of that shared vision.