Talent Acquisition

How Cognitive Systems Will Change Recruiting in 2017

The goal for any talent acquisition team is to recruit the right candidate at the right time. Yet, recruiters admit they would not rehire 39% of their recent hires. In this new age of data and analytics, that level of regrettable hiring should be a thing of the past. Not surprisingly, just 7 percent of companies use analytics to make sourcing predictions and take future actions on those issues.
Today, as businesses continually transform and diversify, compete for new and critical skills, sort through mountains of resumes and drive diversity, they need to do better than ‘fill a req.’ Gut-based decisions are no longer acceptable—it’s time for HR to rethink its talent strategies.

We’ve entered a new era, where cognitive systems and solutions offer HR professionals new capabilities that help you find the right people for your business, improve the candidate experience and measure the impact of new hires over time. Recruiters’ time is valuable, and hiring mistakes are costly. Cognitive systems increase the likelihood of recruiters identifying the best fit, so recruiters use their time more effectively and your company can make the right hires to gain a competitive advantage.

Cognitive systems and cognitive computing are a subfield under the larger umbrella of artificial intelligence (AI). They focus on reason and understanding at a higher level, inspired by human thinking, or cognition. You may recall IBM Watson competing on Jeopardy. Watson is a cognitive technology that understands, reasons and learns—all while interacting with humans in a natural way. Over time, Watson gets better, or ‘smarter,’ at any task. For example, if an employee is discussing a ‘stretch’ assignment, Watson understands the context of ‘stretch’ as it relates to HR.

Cognitive systems aim to change the landscape of HR completely, by enabling organizations to outthink their biggest challenges. Consider quality of hire, which remains a huge challenge for HR departments. Currently most recruiters make hiring decisions based on a combination of gut instinct and traditional data sources, such as resumes, background checks and personal references.

The alternative is using cognitive systems like IBM Watson Talent, which builds on people’s best judgment, providing HR professionals with data-driven insights. With cognitive recruiting as one of its many capabilities, Watson Talent transforms HR. By using an analytic approach to decision making, your organization can:
Get right people in right place at the right time.
Build a pipeline of candidates best-suited for your organization and place them in jobs that match their skills, experience, expertise and personality traits.
Explore, predict and share results.
Explore virtually any workforce data—simply type questions and predict the impact of your talent decisions!
Engage and grow talent for maximum impact.
Recommend tailored, individual career paths that keep people motivated—and retain top talent.
Create an irresistible employee experience.
Increase productivity and reduce costs by continuously improving HR services and operations.
Watson Talent helps your HR team more quickly find the right people who will match your company culture and thrive in your organization. This reduces regrettable hires, drives revenue and improves profit for your business.

Join the cognitive HR revolution! Learn more about how Watson Talent can help your organization find and keep the best talent.


1“The secret to reducing hiring mistakes? It’s in the metrics,” IBM Smarter Workforce Institute, March 2015.
IBM Smarter Workforce Institute WorkTrends 2013/14 Survey – HR leaders and hiring managers (n=6,202).

Share this post:

Share on LinkedIn

Add Comment
No Comments

Leave a Reply

More Talent Acquisition Stories

The 27 best HR Analytics articles of 2016 H1

Can you believe we are already six months into 2016? The first half of my year has seen me speaking at and chairing people analytics conferences in San Francisco, Amsterdam, London, Sydney and New York. My travels have confirmed that: i) some great work is being done in the people analytics space, ii) interest in [...]

Lexonis Beacon Award

How Beacon Award finalist Lexonis uses competencies to develop top talent When SITA Aero (http://www.sita.aero) approached competency software and consulting firm Lexonis, they had a clear goal in mind: develop a progressive and accessible career framework that helps to maximize workforce performance. This relationship led to Lexonis being named a finalist for the 2016 IBM [...]

The role of storytelling in workforce analytics

  Are you sitting comfortably? Then I’ll begin … The role of storytelling in workforce analytics Storytelling and analytics may seem unlikely bedfellows, but as a new report from the SHRM Foundation reveals they are just the skills that HR professionals now need. A couple of weeks ago, I was interviewing an expert in workforce [...]