How to achieve high-impact personalization at scale with managed marketing services
3 min read - To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. According to an Everest Group® study, offshore MMS centers increased over 50% from 2019…
Meeting new demands in retail during a pandemic: Abercrombie & Fitch
3 min read - Retail apparel performance overview In the apparel industry average price growth has been a relatively low -2.9%, but during the pandemic, year-over-year growth dropped to -12%. Yet, Abercrombie & Fitch considerably outperformed in 2020, enjoying a 43% increase in digital…
How businesses who prioritize CX drive 3x more revenue growth
4 min read - In partnership, IBM and Adobe wanted to learn how businesses are prioritizing customer experience and tracking business results as they emerge from the shadow of the pandemic and move forward with digital transformation. The two companies worked with the IBM Institute for…
Part 3: 4 ways retailers can boost store sales this holiday season
3 min read - This is a 3-part blog series to prepare you for the upcoming holiday season. Think Santa is the only one to make the holidays a success? Think again. As the final blog of a three-part series with IBM, this article…