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Accelerate cognitive-driven marketing transformation with customer data platforms

To create exceptional customer experiences, organizations need to be able to anticipate customer ...

Preparing your eCommerce platform for the most digital holiday season ever

As we carry on with our lives—and head into the holidays–in the middle of a pandemic, it is ...

Meet ‘VAT’ – here’s why virtual agent technology should be your next hire

People are more dependent now than ever before on digital channels. For everything from digital ...

Four ways Salesforce customers are adapting, surviving and thriving in the COVID-19 era

The road to recovery from the COVID-19 pandemic continues to be uneven, at best. A number of ...

3 lessons in personalization from the retail industry

Waves of COVID-19 cases and varying regulations have created complexity for companies trying to maintain customer relationships in a new reality. By necessity, companies have digitized many touchpoints in the customer journey that used to involve in-...

Rethinking cost transformation for the “next normal” in food retail

It seems every week brings news of how food retailers are pivoting and innovating in response to ...

Make “human experience” your organizational compass

Matt Candy is Global Managing Partner of IBM’s digital experience agency, IBM iX. He helps global enterprises reinvent their customer experience through human-based design. He has been with IBM since 2002. Paul Papas is Global Managing Partner, IBM...

Banks can meet the challenges of personalization with security-rich hybrid cloud

Industries like banking, government and healthcare face more challenges when it comes to delivering ...

How can technology help us go back to school, in person and remotely

Globally, 1.2 billion students are currently affected by nationwide school closures. More than 70 ...