Think marketing outcomes first, techniques second

Recent years have demonstrated that marketers can no longer rely on traditional marketing techniques. In order to be ...

Pioneers of Possible: Building a network for the cloud with Archana Vemulapalli

What do smart trash cans, schools and multicloud infrastructures have in common? They all need ...

Hyper-Personalization: Insights and action to deliver targeted digital marketing

As Adobe Summit kicks off, CXOs and digital leaders are coming to see their ability to drive hyper-...

Industries get more from automation with an intelligent platform

If your enterprise is implementing or considering hybrid cloud automation, you know what you stand ...

Patient-centric healthcare: It’s time for a new operating model

It’s no secret that patient centricity is one of the most pressing priorities for healthcare ...

Healthcare experience matters — here’s how to improve it

When I ask any clinician for an opinion on a brand that gives customers a great experience, the ...

Welcome to extended reality: Transforming how employees work and learn

Imagine a maintenance technician for a nuclear power plant having remote and on-demand access to all...

Need help with your cloud journey? Learn how to accelerate application migration and modernization

Nearly all our clients face the same challenges with the cloud. They want to enable new capabilities...

Digital workplace survey says what technology employees want

Every time a mobile device manufacturer throws a new release party, we’re reminded how much tech ...