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Customer experience

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Strategy Digital reinvention Process design and resiliency Hybrid and multicloud Enterprise strategy

Why intelligent commerce is the future of business

Close to 60% of CEOs are planning for assumed economic growth, says Gartner. How are you thinking about growth? Are you considering the possibility of extending your business models? In today’s digital world, there are tremendous opportunities to ...

Transforming data into artist insights and enhancing the fan experience at the GRAMMYs®

“We want to help music fans discover something new and interesting about their favorite ...

Transforming the retail experience with frictionless supply chain

As the retail industry continues to navigate fallout from the pandemic, many organizations have ...

Driving patient-centric, streamlined treatment journeys with a patient services platform

The pharmaceutical industry is undergoing significant changes that are transforming current patient ...

Experience personalization, the new enterprise mandate

Consumers continue to demand personalized experiences that deliver on their needs and preferences. Driven by key industry changes, this mandate is more important than ever. Cookies are crumbling The rise of the “platform economy” is ...

Customer choice always drives innovation

Almost 35 years ago, if you needed a computing device to run business applications you had only five choices if you were not a Fortune 100 company running an IBM Mainframe: DEC, HP, IBM, Prime and Wang VS. A bit of history Although the initially ...

The need for trusted AI: Advancing ethics and transparency

Artificial intelligence (AI) uses computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. The technology is intended to foster logic-driven decisions but when human bias creeps into the system, it can ...

Meeting new demands in retail during a pandemic: Abercrombie & Fitch

Retail apparel performance overview  In the apparel industry average price growth has been a ...

How businesses who prioritize CX drive 3x more revenue growth 

In partnership, IBM and Adobe wanted to learn how businesses are prioritizing customer experience ...