Matt Candy

From CMO to CXO – The data-driven journey towards building a deeper understanding of consumers

Written by Matt Candy | February 23, 2016 | Business resiliency, Business transformation

Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer customer experiences is the top marketing priority in 2016. But how can we shift from this act of recognition to more