Carolyn Baird

Activate your CX North Star by focusing on enterprise experience

Written by Billy Seabrook and Carolyn Baird | November 21, 2019 | Business resiliency, Business transformation, Digital reinvention

“Making the world a better place,” as parodied by HBO’s popular TV series, Silicon Valley, is not a brand purpose. Especially in today’s virtual environment, companies realize that their brand needs to stand for something beyond just the transaction. Instead of a lofty, vague, and essentially meaningless sentiment, a brand purpose needs to be brand-authentic, more