Carole Irgang

Forging human connections for next-generation customer experience

Written by Carole Irgang | November 25, 2019 | Business resiliency, Business transformation, Digital reinvention

Deepening and creating a relevant human connection with consumers has become one of the top marketing industry trends and priorities. Technology has empowered consumers and increased their expectations for a superior customer experience across multiple platforms. This shift has made understanding people on deeply personal, emotional and cultural levels essential for marketers trying to break more

CMOs blaze a trail for digital reinvention in marketing

Written by Carole Irgang | July 24, 2018 | Business resiliency, Business transformation, Digital reinvention

Is your company starting to focus more on experiences than products? If so, it’s a sign that the C-suite executives are striving to develop innovative business models to succeed in the experience-led era. Chief marketing officers (CMOs) in particular play a critically important role in helping their organizations better compete amidst disruption by new technologies. more