Billy Seabrook

Activate your CX North Star by focusing on enterprise experience

Written by Billy Seabrook and Carolyn Baird | November 21, 2019 | Business resiliency, Business transformation, Digital reinvention

“Making the world a better place,” as parodied by HBO’s popular TV series, Silicon Valley, is not a brand purpose. Especially in today’s virtual environment, companies realize that their brand needs to stand for something beyond just the transaction. Instead of a lofty, vague, and essentially meaningless sentiment, a brand purpose needs to be brand-authentic, ...read more


Design innovation vs. production: Striking the right balance with a design system

Written by Billy Seabrook | November 4, 2019 | Business resiliency, Business transformation, Digital reinvention

Consistency and customer experience happen by design Digital technology is in a state of perpetual change. At the same time, customer expectations continue to rise, putting additional pressure on an organization’s ability to meet and engage customers with consistency and ease across every channel. All too often siloed teams are challenged with meeting or maintaining ...read more