Armando Ortiz

Five imperatives for brands to thrive in the new world of XR and 5G

Written by Armando Ortiz and others | June 11, 2019 | Business transformation, Digital reinvention

Up to now, our digital lives have been flat: forced into devices capable only of two-dimensional experiences.  A clear delineation between our digital selves and our physical selves has cut a chasm through these two worlds – a constant reminder of what is real and what is not.  All of that is about to change. ...read more


Extended reality part two: Shop and share ideas

Written by Armando Ortiz and Sara Oberst | May 8, 2019 | Business resiliency, Business transformation, Digital reinvention...

In our first blog, we explored how extended reality (XR) changes the way we work and learn. Here, we dive into how XR is used to shop and share ideas. Imagine being able to try on a pair of glasses without going to a store — or even holding the actual glasses — simply by ...read more


Welcome to extended reality: Transforming how employees work and learn

Written by Armando Ortiz | March 14, 2019 | Business resiliency, Business transformation, Digital reinvention

Imagine a maintenance technician for a nuclear power plant having remote and on-demand access to all equipment in the facility. They could log as many hours as needed in immersive training to become acclimated to the stress of a meltdown scenario and learn how to implement operational protocols — safely from a room at corporate ...read more


Beyond the app: How new technologies are redefining mobile

Written by Armando Ortiz | May 21, 2018 | Business transformation, Digital reinvention

Over the last decade, mobile technology has grown to play a pivotal role in business and in society as a whole. Starting from the early days of the mobile web, mobile technology has developed to the point that so many of us couldn’t last one day without our favorite apps. However, technology never stands still, ...read more