The future of customer experience: How Toyota Financial Services is partnering to deliver value
To most, platform enablement means a platform that is built to be robust and open and one that can make a difference. It means applications can be deployed and accessed more quickly across the entire enterprise. It means getting work done more smartly. Platform enablement supports the cloud. It is the data synthesizer guru, integrating with existing applications and systems, taking in and connecting huge data sets securely, and allowing for multiple protocol engagements. It’s all that and then some.
At the Think 2019 conference James Lang, General Manager of Platform Enablement at Toyota Financial Services, shared his perspective on the digital economy. Toyota Financial Services is a $100 billion finance company that offers Lexus and Toyota auto loans to millions of consumers and dealers. James is responsible for making sure that data and integration is happening to support all of their critical business needs.
“As a financial services company, we’re a fintech company, and so data is our currency going into a digital economy. And so, having our data and our integrations work to the best advantage of our business process enables us to be more competitive; it enables us to get quicker to market products and services that ultimately benefit the consumer,” James said.
In your time at Toyota Financial Services, what have you seen as some of the greatest changes?
We’re moving towards being a mobility services company. No longer is it possible to have the $8 million and 18-month projects. We need to deliver value every month. We’ve moved towards an agile factory-based solutioning system where we’re working with the business hand in hand every day to solve their problems.
Is there a way that technology helps you to overcome challenges?
Technology helps us in several different ways. One, in managing our data, in moving away from what we affectionately call our spaghetti of data integration into singular common repositories, one that we’ve built actually in partnership with IBM.
What are some of the characteristics of a strong partner?
Partnerships are absolutely required. Bringing technology at scale in agile is something that is not easy. And so, having partners that are aware and knowledgeable of doing that has been tremendously helpful for us to be able to move forward quickly. We create a culture of inclusiveness, right from the beginning. And we strive to make sure that we include everybody in all of our planning, in all of the execution activities and, frankly, what I find most important is when you’re successful and you go live, including everybody in the celebration as well. Working with IBM has improved our customer experience because we have truly solved customer experience problems together and have understood what the future of the customer experience will be.