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With the festive season just days away, it’s not just turkey and cranberry sauce flying off the supermarket shelves. It’s also champagne, wine, gin… and, of course, whisky.
And it better be genuine.
IBM researchers are working on technologies to help you make sure the whisky you buy is indeed what it says on the label. Whisky is a counterfeiting target all over the world, be it in the developed or developing markets. Recently, for instance, Scottich scientists found that more than a third of 55 bottles of vintage Scotch tested in a lab were fake. And in general, about €2.8 billion gets lost annually in Europe because of counterfeiting in the wine and spirits industry, according to the European Union Intellectual Property Office.
Read Katia Moskvitch’s story on Medium.
The Hypertaste app.