I’m part of a cross organizational team that built the Personal Social Dashboard. It’s a pilot web application that provides employees with an engagement score along with insights on their individual social activity within the organization. It helps people understand how their activity is being consumed and how they are perceived by their colleagues – something we generally are unaware of.
I lead the engagement analytics that produce the resulting scores and evidence shown in the application. With new studies showing how important it is to raise the level of employee engagement inside the enterprise, it’s crucial to have a way to let employees and managers know how they’re doing.
For me, this is a fascinating journey into learning how IBMers socially engage and how they use our internal social network, IBM Connections. I was also keen on identifying success stories and extracting personalized recommendations on how people can grow their voice inside the enterprise. If you’re motivated to increase your digital presence, the dashboard gives you feedback on how people are reacting to you and what you’re sharing. It helps you see whether you’re on the right track.
Personally, I wasn’t publicly active enough on social media before this project. This tool is also helping me increase my social presence within IBM.
We had a client engagement this year with a large European bank where we deployed the dashboard. We wanted to help in areas such as: increase adoption of Connections; provide input for organizational changes; get an indication of the collaboration across and between different divisions.
How did this dashboard get started?
First, we started looking at how social activity patterns over time can serve as a clue for who is staying and who might be leaving the company. Next, we began working with the CIO to develop a solution that could empower employees with knowledge on their social eminence, and guide them on how to improve it. In parallel, we wanted to help management understand how their employees engage socially – but without exploiting the privacy of employees.
The dashboard gives you four scores: Activity, Reaction, Eminence, and Network. All scores are relative inside the organization.
- Activityis a score that goes up or down depending on how active you are.
- Reactionon your content takes into account likes, reads, shares, comments, and so on.
- Eminencereflects the amount of people trying to interact with you and your content – following you, sharing files with you, etc.
- Networkscoring indicates how many followers and colleagues you have.
What are your future plans?