Box Office to Front Office: Winning with Big Data

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On Friday, August 10, 2012, the latest installment of the IBM Research Colloquia, “Box Office to Front Office: Winning with Big Data,” will convene Bay Area thought leaders and experts in sports and entertainment for a discussion on using Big, Fast Data to engage consumers, develop products and drive revenue.

Join our livestream web event to hear how our esteemed panelists are using Big, Fast Data to deliver measurable growth in their markets, how global brands are shifting from understanding markets to understanding people to drive deeper engagement, and exploring how leading sports, media and entertainment companies are rethinking their data environments to create new value – using analytics and social and mobile technologies to innovate customer life cycles, create differentiated experiences and engage with key stakeholders.
An IBM Research expert will be logged in to the livestream chat to address any questions or comments. 
The event will also be hosted by IBM researcher Jeff Nichols on the People for a Smarter Planet Facebook page
Program Agenda
Overview: When people think of movies, television, video games, and sports, we rarely think about the intense amount of data involved and the intricate systems required to access, analyze and do something impactful with that data. Each panelist will touch on this in some form ranging from engaging consumers, developing content/products, on-field performance and more.

When:
August 10 / 10:00 a.m. – 12:00 p.m. US Pacific

Where:
IBM San Francisco / Livestream
Keynote: Michael Karasick, Vice President and Lab Director, IBM Research – Almaden

Entertainment Panel
10:00 a.m.

Sports Panel
11:00 a.m.
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