Wat’s on in the woods

Share this post:

Data is not the first thing people think about when they hear the word Skanderborg Festival (also known as Smukfest). Skanderborg festival is a large music festival taking place every year in August in the woods outside the city of Skanderborg. Therefore, when people think of Skanderborg Festival there is a high probability that they think of intense concert experiences and warm summer nights. They might think of festival-loving people who enjoy the sun or defy the rain with a cold draft beer in their hand. However, in the midst of this seemingly analogue festival experience, vast amounts of data are created. This year IBM Denmark has joined forces with Skanderborg Festival to analyse and use this data to develop “tomorrow’s” festival experience.

Using technology to optimize the festival experience is by no means new to Skanderborg Festival. They have previously launched everything from chip bracelets to bartender robots, and therefore, the cooperation with IBM Denmark is a natural development. Skanderborg Festival has for many years collected data about the festival-goers’ purchasing patterns and habits. Using IBM’s Watson technology, existing data can now be combined with new data sources from, for example, motion and weather sensors. Watson’s ability to handle large data sets with many different data types from, such as, IoT devices will enable the team of Skanderborg Festival to take instant decisions based on real-time data. The use-cases are currently being developed but we are looking forward to the project where we will see how Watson , IoT  and Cloud can create a better festival experience.

General Manager, Denmark

More Watson stories

How is Watson helping businesses across the globe to build a smarter future?

While you might have heard about IBM’s Watson – do you actually know what Watson is? Powered by the latest innovations in machine learning, Watson lets you learn more with less data. You can integrate AI into your most important business processes, informed by IBM’s rich industry expertise. You can build models from scratch, or […]

Continue reading

IBM Think 2018 – Where Technology meets Humanity

IBM Think 2018 – Where Technology meets Humanity IBM Nordic is looking forward to welcoming you to one of our four IBM Think City 2018 events. These events are designed around the concept of “Where Technology meets Humanity” and will bring together clients, subject matter experts, business partners and forward thinkers to help make the […]

Continue reading

From traditional operations to a technology-led model requires a profound shift in mindset

In our last blog, we talked about how Danske Bank , in collaboration with IBM, applied disruptive technology to minimize business disruption on infrastructure. This was done by employing advanced automation and analytics with the IBM Service Platform Watson. Such a fundamental shift, from an execution that is practitioner-led and technology driven to one that […]

Continue reading