Wat’s on in the woods

Share this post:

Data is not the first thing people think about when they hear the word Skanderborg Festival (also known as Smukfest). Skanderborg festival is a large music festival taking place every year in August in the woods outside the city of Skanderborg. Therefore, when people think of Skanderborg Festival there is a high probability that they think of intense concert experiences and warm summer nights. They might think of festival-loving people who enjoy the sun or defy the rain with a cold draft beer in their hand. However, in the midst of this seemingly analogue festival experience, vast amounts of data are created. This year IBM Denmark has joined forces with Skanderborg Festival to analyse and use this data to develop “tomorrow’s” festival experience.

Using technology to optimize the festival experience is by no means new to Skanderborg Festival. They have previously launched everything from chip bracelets to bartender robots, and therefore, the cooperation with IBM Denmark is a natural development. Skanderborg Festival has for many years collected data about the festival-goers’ purchasing patterns and habits. Using IBM’s Watson technology, existing data can now be combined with new data sources from, for example, motion and weather sensors. Watson’s ability to handle large data sets with many different data types from, such as, IoT devices will enable the team of Skanderborg Festival to take instant decisions based on real-time data. The use-cases are currently being developed but we are looking forward to the project where we will see how Watson , IoT  and Cloud can create a better festival experience.

General Manager, Denmark

More Watson stories

Let IBM decision optimization help you

Why IBM Decision Optimization? IBM Decision Optimization is a prescriptive analytics solution that enables organizations in commerce, manufacturing, financial services, healthcare, telco, government and other highly data-intensive industries to make better decisions and achieve business goals by solving complex optimization problems. IBM Decision Optimization is an integral part of IBM Watson® Studio, so users can […]

Continue reading

Streamline contract management with Watson AI

The intensive nature of managing procurement contracts is so well-known that it’s almost invisible. Yet it’s still costly. Firms can lose as much as 40% of value in a given deal as a result of inefficient contracting. There’s a solution. Watson Compare & Comply helps businesses streamline contract management. Watch the video below to see […]

Continue reading

NAVTICON: Making better decisions with the data at hand

NAVTICON, alongside IBM and IBM Business Partner Danicon ApS, developed an AI-based email scanning solution that delivers greater visibility into the vital business intelligence hidden in unstructured notices regarding cargo and vessel position. And with this information, users can more efficiently fill and route vessels across the globe. Business challenge As shipping companies struggled to […]

Continue reading