study

Digital disappointment – why some customers aren’t fans

Last month IBM Institute for Business Value released our 4th report on ‘The Experience Revolution’ Through interviews with more than 600 mainly CMOs and CSOs in B2C companies globally and surveying almost 6.000 consumers, we have tried to establish, why adoption by consumers of new digital experiences, often disappoints the companies. They have engineered new […]

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Analytics and cognitive computing are becoming increasingly important components of digital operations

The use of digital and cognitive technologies and solutions are rapidly gaining ground in many industries. It’s being used to change the way we think and execute our business models and the way that we operate in our daily execution. IBM Institute for Business Value last week publish a study that showed the link between […]

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Insurance 2025 – reducing risk in an uncertain future

The Insurance 2025 study looks into the crystal ball, describing four alternative future scenarios with different views of risk and insurance needs – swarm economy, central intelligence, Internet of everything and survival of the fastest. It discusses logical next steps for insurers to navigate cognition and distributed computing, along with some “no-regret” moves that will […]

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