Event

Marketing Academy: Expanding our Ecosystem’s Knowledge

Share this post:

We are pleased to invite you to Marketing Academy workshops in Finland on November 13th, Norway on November 26th and Denmark on November 28th. All business partners and IBMers working with Partner Ecosystem are warmly welcome.

Growth from Knowledge

Partner Ecosystem is all about mutually sharing expertise and knowledge to provide our clients with the best possible solutions and services. We aim to do this with co-marketing, too. We have a new initiative to get there: ‘IBM Strategic Marketing Path to Growth’. The training path combines online and offline elements.

E-learning to Build the Foundations

The training journey begins with e-learning on Skills Gateway. The online course introduces strategic marketing fundamentals such as customer segmentation, buyer persona, value proposition, and narrative creation. The course consists of several modules and is strongly recommended for partners and IBMers alike. Awaken your strategic marketer’s mind-set here:

BEGIN YOUR LEARNING JOURNEY

Workshop to Bring the Learnings into Action

The journey continues offline with Marketing Academy workshops where partners get to plan their integrated end-to-end marketing campaigns – hands-on. The workshops start with engaging speakers diving deeper into topics covered in the online courses. We also share inspiring success stories to bring theory into practice. Working on integrated marketing campaigns on-site with new learnings still freshly on top of mind will help you get the most out of IBM’s powerful co-marketing engine.

After the learning journey you will know how to:

idea generation

  • Create overall strategic marketing plan to reach your targets
  • Do needs-based client segmentation
  • Define buyer personas
  • Develop value proposition
  • Create a narrative around your value proposition
  • Make it all work in an integrated way

More than Co-marketing

Marketing Academy is a great opportunity to look at your whole buyer’s journey in a new light. The purpose is to enhance your co-marketing experience by showing why and how the tools and assets can be taken into action. It will help you fully leverage the co-marketing benefits as our strategic companions who have a shared business impact with us.

Let’s put smart to work. Let’s make better marketing. Together.

Marketing Academy Finland

November 13th, 2019

IBM Finland, Laajalahdentie 23, 00330 Helsinki, Finland

See full agenda and register

Marketing Academy Norway

November 26th, 2019

IBM Client Center, Lakkegata 53, 0187 Oslo, Norway

See full agenda and register

Marketing Academy Denmark

November 28th, 2019

IBM Client Center, Kongevejen 495B, 2840 Holte, Denmark

See full agenda and register

If you have any further questions, please do not hesitate to contact me at anja.dorner@dk.ibm.com

Channel Marketing Leader

More Event stories

Data Democratization – making data available

One of the trending buzzwords of the last years in my world is “Data Democratization”. Which this year seems to have been complemented by “Data Fabric” and “Data Mesh”. What it is really about the long-standing challenge of making data available. It is another one of these topics that often gets the reaction “How hard […]

Continue reading

How to act in the new regulation of financial sector

Our world is changing. Because of that regulators around the world are taking ambitious steps to improve the sustainability of the financial sector and guide capital towards sustainable economic activity. Especially in EU we are seeing a high level of regulations. These regulatory interventions present complex and sensitive legal challenges for financial sector firms, which […]

Continue reading

Private cloud or public cloud? New server technology offers more choice

In September, we launched the new IBM Power E1080 high-end server, for corporate use based on the  new Power10 architecture, the Power E1080. The server can – among many other things – handle a large number of applications and workloads securely, at scale and with highest availability. Going into the spring of 2022, we will […]

Continue reading