Kvarøy Arctic, a large producer of Norwegian farmed salmon, announced recently that they will join IBM Food Trust to enhance the traceability of its Arctic salmon and help foster consumer trust across their supply chain.
The company will provide corporate buyers and restaurants the opportunity to scan a QR code which will provide a provenance history for the Arctic salmon and the feed it was raised on. They will furthermore be able to download images and videos of the farms and see the conditions and animal welfare standards that Kvarøy Arctic upholds. Kvarøy Arctic also plans to introduce a consumer app to provide insight into the quality and sustainability of its seafood in the future.
“Blockchain is the future when it comes to ending fraud in the seafood industry. It is a level of transparency that shows our dedication to being the best of the best“, said Kvarøy Arctic CEO Alf-Gøran Knutsen.
In the video below, you can learn a lot more about how the use of blockchain and data-based insights is crucial in order for the company to utilize the possibilities that follow “the digital era”, to meet growing consumer demands and ending seafood fraud:
To learn more about IBM Food Trust that seeks to create a new era for the world’s food supply, click here.
Additionally, you can learn more about IBM Blockchain and how we change businesses, industries, and even the world, here.
If you have would like to start a dialogue on the use of blockchain to generate value in your business or do you have any further questions, please do not hesitate to contact me at EVANJONE@ie.ibm.com
One of the trending buzzwords of the last years in my world is “Data Democratization”. Which this year seems to have been complemented by “Data Fabric” and “Data Mesh”. What it is really about the long-standing challenge of making data available. It is another one of these topics that often gets the reaction “How hard […]
Our world is changing. Because of that regulators around the world are taking ambitious steps to improve the sustainability of the financial sector and guide capital towards sustainable economic activity. Especially in EU we are seeing a high level of regulations. These regulatory interventions present complex and sensitive legal challenges for financial sector firms, which […]
In September, we launched the new IBM Power E1080 high-end server, for corporate use based on the new Power10 architecture, the Power E1080. The server can – among many other things – handle a large number of applications and workloads securely, at scale and with highest availability. Going into the spring of 2022, we will […]