Kvarøy Arctic, a large producer of Norwegian farmed salmon, announced recently that they will join IBM Food Trust to enhance the traceability of its Arctic salmon and help foster consumer trust across their supply chain.
The company will provide corporate buyers and restaurants the opportunity to scan a QR code which will provide a provenance history for the Arctic salmon and the feed it was raised on. They will furthermore be able to download images and videos of the farms and see the conditions and animal welfare standards that Kvarøy Arctic upholds. Kvarøy Arctic also plans to introduce a consumer app to provide insight into the quality and sustainability of its seafood in the future.
“Blockchain is the future when it comes to ending fraud in the seafood industry. It is a level of transparency that shows our dedication to being the best of the best“, said Kvarøy Arctic CEO Alf-Gøran Knutsen.
In the video below, you can learn a lot more about how the use of blockchain and data-based insights is crucial in order for the company to utilize the possibilities that follow “the digital era”, to meet growing consumer demands and ending seafood fraud:
To learn more about IBM Food Trust that seeks to create a new era for the world’s food supply, click here.
Additionally, you can learn more about IBM Blockchain and how we change businesses, industries, and even the world, here.
If you have would like to start a dialogue on the use of blockchain to generate value in your business or do you have any further questions, please do not hesitate to contact me at EVANJONE@ie.ibm.com
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