Blockchain 360° – Don’t play a guessing game with your supply chain

Blockchain is one of the hottest topics in the market with IBM being considered as one of the leaders in Enterprise Blockchain technology.  The European Blockchain Marketing and Communications team is working hard to ensure that IBM stays ahead by promoting client stories and IBM capabilities through comprehensive digital marketing, events, press and analyst activity.  […]

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Incumbents strike back in their fight against start-ups

Digital transformation is affecting businesses. But it’s not a heart-stopping shakeup. It’s an eye-opening opportunity. Find new paths to Digital Reinvention™ in the 19th edition of the IBM Global C-suite Study “Incumbents Strike Back: Insights from the Global C-suite Study,”  . Based on conversations with more than 12,854 CxOs worldwide, of which 3457 from Europe […]

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