Standing Out In B2B Customer Engagement

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A holistic approach from leaders of industrial products

IBM’s Institute for Business Value has conducted a study on the potentials of successful B2B customer engagement.

The research of this report is based on input from 375 executives worldwide. It explores how leading organizations are preparing for and executing customer engagement and experience, and what others can learn from them.

3 talking points of B2B customer engagement:

  • B2B customer engagement presents unique challenges for organizations of industrial products
  • Leaders provide a unique perspective that organizations can learn from
  • The leaders approach customer experience and engagement differently

b2b customer engagement objective








If you want to learn more and access the full report, click here!

About IBM Institute for Business Value

The IBM Institute for Business Value, part of IBM Services, develops fact-based, strategic insights for senior business executives on critical public and private sector issues.

For any further questions, please do not hesitate to contact me at

Nordic BU manager Commercial Digital Sales

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