Gustavo Espinosa Barrajon is a Technical Leader in the IBM Technology organization, working with clients to strategize, co-create, deploy and scale industry leading solutions and innovation. He is a data expert and enthusiast and has worked in the data space for over 23 years in multiple roles, including consulting and technology sales. Gustavo started his career in a rapidly growing consulting start-up and has led Data and Analytics practices and complex data transformation programs worldwide, consistently increasing the value of data and analytics for organizations across industries.