Deliver insights at scale with an enhanced 360-degree view

By | 3 minute read | July 30, 2020

IBM recognizes two key trends that materially affect Master Data Management (MDM):

  1. The need for tighter alignment with metadata management and governance solutions, and
  2. The importance of the digital identity to a firm’s full picture of clients and their interactions.

Every conversation with our customers reveals their desire for an easier implementation path, a modern user experience, greater agility and the continual need to onboard new consumers and data sources. Whether they articulate their need as an “enhanced 360-degree view” or a “digital twin,” our clients express an insatiable appetite for a richer view of their customers. These deeper views help support and strengthen transformation initiatives like contract tracing in healthcare, customer experience in sales and marketing, client relationships in financial services and compliance with privacy regulations around the world. Clients need a master profile to integrate a unified, real-time 360-degree view of customer data spread across multiple applications – from engagement platforms to web browsing history, to chatbot and other channel history.

IBM Roadmap for Master Data Management

Over the next 6 – 9 months IBM plans* several key announcements for MDM including IBM InfoSphere Master Data Management v12. While this new version introduces no significant architectural changes it solidifies the base for adopting IBM’s cloud-native MDM solution with features like:

  • Support for hybrid cloud deployments on Red Hat OpenShift
  • Introduces and extends machine learning capabilities to dramatically reduce the time required for data stewards to resolve clerical tasks
  • Supports operational use cases and global deployment of master data
  • Includes easier-to-consume RestAPIs
  • Provides self-service matching for business users’ offline analytical needs
  • Updates supporting programs and new database support

More significantly, we will introduce new master data quality services enabling existing clients to quickly extend their current operational MDM to tackle new analytical use cases and augment customer views with transactional and behavioral metadata as a Service on IBM Cloud. These new services connect data from core systems where MDM is well-established to systems of engagement like social media, chatbots, and web history centered on individual entities. By getting closer to the 360-degree view these new sources extend MDM to data science and engineering and strengthen existing entity profiles.

This new release includes redesigned user interface focusing on configuration of MDM programs over customization. The new UI integrates onboarding and matching new sources, as well as searching for and visualizing customer profiles. AI-guided matching enhances the experience for MDM users by providing sophisticated profile management capabilities and quality master customer data for modeling.

Our upcoming releases use key IBM Cloud Pak for Data platform services to deliver integrated user administration, job management, and metadata management capabilities. Utilizing common APIs for data classification, the release sources connections from the data catalog and stores metadata about customer profiles for discoverability by users and integration with solutions like Watson Studio.

IBM aims to enable clients to quickly model customer attributes, deliver a digital twin to the data science community and provide a new platform to support real-time 360-degree view transactions. Our next iteration will include sophisticated matching technology to enable clients to create customer profiles for initiatives in a well-governed data environment.

Sign up here to learn more about our beta program beginning in 4Q2020.

Read analyst report, Modern MDM: The hub of enterprise data excellence to learn more about Master Data Management,

*Any statements regarding IBM’s future direction, intent or product plans are subject to change or withdrawal without notice.

References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business.