IBM Design Thinking

Designing for success: Start with who, not what

Written by Ryan Boyles | April 26, 2017 | Blog

In between the many different discussions going on in and around the IBM Booth this week at Hannover Messe, I caught up with Marcel Baron, from the IBM Global Electronics Center of Competency.  Marcel is a Senior Managing Consultant focused on Digital Strategy and Design Interactive Experience. It is Marcel who designed several of the ...read more