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Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many ...
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...
Get more value from your data with a data transformation roadmap
Learn how you can monetize your data: So, how can you get the most value from your data? A ...
Having data versus using data from your platform
Data is the lifeblood of the Internet of Things. However, there’s a huge difference between having data and using data. That’s why this post explores the value of smarter data. Previously, we talked about the fundamentals of data management. ...
The cognitive effect on automotive
The automotive industry is experiencing a paradigm shift. Today’s vehicles are no longer just for transport. Instead, they are moving data centres with the potential to offer consumers access to in-car services like on-the-go toll and parking ...
Fast, easy analytics for real estate and facility Managers
In November 2016, we announced the launch of our TRIRIGA Connector for Watson Analytics – letting business professionals and facility managers easily integrate their TRIRIGA buildings data directly into Watson Analytics. To efficiently manage day-...
A tale of two IoT platforms: Enabling faster prototyping of IoT and M2M solutions
AT&T, a US based multinational communications company is connecting millions of Internet of ...
What is the Internet of Things (IoT)?
Building smarter and safer health care facilities
How Seasonal Forecasting Can Affect Your Retail...
How the convergence of OT and IT is driving...