Newest by Date
Newest by Title
Oldest by Date
Oldest by Title
Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many ...
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
Even when most parts of a business (such as production or accounting) are already digitalized, ...
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for...
What is the Internet of Things (IoT)?
Building smarter and safer health care facilities
How Seasonal Forecasting Can Affect Your Retail...
How the convergence of OT and IT is driving...