automotive

By Kal Gyimesi on November 29, 2017

Developing IoT-enabled vehicles: a tsunami of change (part 1)

A far-reaching transition is underway in the world of complex product engineering. Entirely new development systems, agile methods and the introduction of cognitive, AI-driven analytics are dramatically improving how IoT-enabled vehicles are brought to market and updated through their lifecycle. Consumers want the connected products they interact with to not only work flawlessly, but to […]

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By Cristian Olariu on November 9, 2017

Cars that see: when your car “gets” you

“What’s on your mind?” is the question we ask our colleagues and friends when we notice that they’re deep in thought.  We humans naturally read each other’s thoughts using body language and facial expressions. That allows us to help each other by sharing common concerns and working together to solve problems. What if your car […]

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By Wired Brand Lab on November 1, 2017

Autonomous vehicles – Watson IoT helps pave an industry revolution

Even the largest and most forward-looking auto manufacturers today were built around the economics of the 20th century, not the 21st. They followed the codes of Detroit and Tokyo more than those of Silicon Valley. But everyone knew disruption was coming—it was just a matter of when. So when companies like Google, Uber and Tesla […]

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By Wired Brand Lab on November 1, 2017

Connected vehicles technology comes to life with IBM Watson IoT

The driverless revolution in the auto industry is already buzzing along city streets around the world, in a variety of tests and trials—and not just for cars, but for 18-wheel delivery trucks loaded with beer. Yet the excitement surrounding the emergence of autonomous connected vehicles tends to overshadow another tech revolution underway: the addition of […]

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By Miriam Oglesby on October 11, 2017

Behind the scenes at the me Convention

In mid September, in Frankfurt, neighbouring the International Motor Show, SXSW and Mercedes Benz hosted the first ever me Convention. An agenda bursting with inspirational speakers and a buzzing atmosphere, the me Convention is a completely new event which, over three days, brought together creatives from the design and technology industries. From 15th – 17th […]

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By Jen Clark on September 14, 2017

City of Tomorrow: The Integration of Everything

On Thursday September 14th Ben Stanley, Automotive Research Lead from IBM’s Institute for Business Value, spoke at IAA 2017 about the changing ways consumers will engage with their vehicles. Ben explored the promise of self-enabling cars, the power of cognitive technology to offer a connected experience and the willingness of consumers to embrace these new capabilities. […]

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By Jen Clark on September 14, 2017

The cognitive effect on automotive

The automotive industry is experiencing a paradigm shift. Today’s vehicles are no longer just for transport. Instead, they are moving data centres with the potential to offer consumers access to in-car services like on-the-go toll and parking payments, weather data, automatic route calculation and much more. In the week that Frankfurt hosts its well-renowned international […]

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By Jen Clark on August 3, 2017

Mahindra & Mahindra: transforming product innovation

Mahindra & Mahindra’s automotive division is transforming product innovation with IBM’s Rational solutions. Together, we are integrating every stage of the development process into a single seamless, traceable system: enhancing collaboration between stakeholders, increasing product quality and reducing time to market. The challenge: competing through innovation As India’s automotive industry undergoes rapid growth, Mahindra & […]

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By Kal Gyimesi on August 1, 2017

Cars that care, chapter 3: The remedy – understanding drivers

While we anticipate autonomous cars taking over on-road decision making, some technical and legal challenges may be more difficult to solve than expected. Self-driving cars will be available in about a decade, but people will continue driving for many years to come. Drivers remain a critical component of road safety. Increasingly, the overall experience in vehicles […]

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By Kal Gyimesi on July 25, 2017

Cars that care, chapter 2: The diagnosis – emotions lead to danger

As people jump in their cars every day they drive off giving little consideration to the risks they may be undertaking. Driver’s emotions can get the best of them, taking their attention away from the road and the task of driving. When you’re driving while in an emotional state, there’s a tenfold increase in the risk of […]

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By Kal Gyimesi on July 19, 2017

Cars that care, chapter 1: The problem – drivers cause the most accidents

The joy of driving. Many automakers have built their brand around this vision. Generation after generation comes of age and stakes their claim to the freedom to go where they want in vehicles. The volume of news stories about automated and autonomous vehicle testing is increasing daily, some would have you believe the that the […]

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By Kal Gyimesi on June 23, 2017

Watson: The road to personalization from Cannes Lions

The annual Cannes Lion Festival of Creativity brings together worldwide leaders in the creative communications world.  It’s the foremost event for ad agencies and for globally recognized consumer brands to hear about new ideas on the cutting edge of technology, imagination and virtualization, like Watson. Rather than the typical summary presentations of strategic direction and […]

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