How does addressing sustainability change how businesses understand value?

International businesses are under intense pressure and expectation to adjust to sustainable ...

Five industries benefiting from drone inspections

The use of commercial drones to conduct inspections can significantly improve business operations across industries. ...

How does technology drive business transformation?

In the relentless race for innovation and sustainable growth, organizations have always looked to technology to be the ...

Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world

The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...

How 50-year partners IBM and SAP are now turning sustainable visions into reality

The World Economic Forum publishes an annual Global Risks Report to warn businesses worldwide about ...

Customer-driven digital marketing: Save on costs through operational efficiency in marketing 

Even when most parts of a business (such as production or accounting) are already digitalized, ...

Banks are losing money on new payment systems

Payments modernization reminds me of bathing toddlers. It could sometimes be quite a project at our house, when our boys...

Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth

According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for...

Turn sustainability ambition into action

For nearly 20 years, IBM has surveyed thousands of CEOs about their biggest challenges. In the latest survey, ...

What is BizOps: an autopilot for your business

Autopilot was introduced way back in 1912, ushering in the era of long-distance air travel. Attaching gyroscopes and ...

Appealing to the senses through digital commerce content

Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy ...

The next era in banking starts with reframing trust

In a world where 76% of Americans are choosing mobile apps over teller windows and digital wallets are fast replacing ...