How IBM Consulting and the US Open evolve the fan experience and accelerate innovation
How does addressing sustainability change how businesses understand value?
International businesses are under intense pressure and expectation to adjust to sustainable ...
by Lucie Butterworth | July 26, 2022
Five industries benefiting from drone inspections
The use of commercial drones to conduct inspections can significantly improve business operations across industries. ...
by Priya Kurien | July 25, 2022
How does technology drive business transformation?
In the relentless race for innovation and sustainable growth, organizations have always looked to technology to be the ...
by Stephanie Meier | July 20, 2022
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...
by Kerstin Lomb | July 20, 2022
How 50-year partners IBM and SAP are now turning sustainable visions into reality
The World Economic Forum publishes an annual Global Risks Report to warn businesses worldwide about ...
by Steve Curtis | July 19, 2022
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
Even when most parts of a business (such as production or accounting) are already digitalized, ...
by Kerstin Lomb | July 13, 2022
Banks are losing money on new payment systems
Payments modernization reminds me of bathing toddlers. It could sometimes be quite a project at our house, when our boys...
by John David (J.D.) Penner | July 12, 2022
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for...
by Kerstin Lomb | July 6, 2022
Turn sustainability ambition into action
For nearly 20 years, IBM has surveyed thousands of CEOs about their biggest challenges. In the latest survey, ...
by Kareem Yusuf, Ph.D | June 22, 2022
What is BizOps: an autopilot for your business
Autopilot was introduced way back in 1912, ushering in the era of long-distance air travel. Attaching gyroscopes and ...
by Jerry Cuomo | June 15, 2022
Appealing to the senses through digital commerce content
Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy ...
by Shantha Farris | June 13, 2022
The next era in banking starts with reframing trust
In a world where 76% of Americans are choosing mobile apps over teller windows and digital wallets are fast replacing ...
by Andrée Pruett | June 10, 2022
How is SWIFT still relevant after five decades?
Abdulah El Tarazi
Why central banks dislike cryptocurrencies
John David (J.D.) Penner
Ford presents its prestigious IT Innovation Award to IBM