Sport and fitness

Sports innovation & IoT, reshaping the fan experience

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The Internet of Things movement is exploding and the $620B global sports industry is getting ready to take off. As a passionate sports fan who has worked in the sports industry and now working on Watson IoT, I can tell you we are on the cusp of the most exciting days the sports world has ever seen.

Here are three macro-trends coming to life that will enhance your life as a sports fan both at the amateur and professional levels.

1. Personalization

Digital & Social is transforming how teams reach, engage, and build fan loyalty. The fan experience is a huge market for emerging technology and start-ups, including streaming of real-time data. Take the reimagined experience at the All England Lawn Tennis Club and The Championships, Wimbledon for example. Some teams are exploring how to leverage virtual and augmented reality to improve and individualize the content being served up, getting fans closer to players and more exclusive looks than ever before.

2. Connected game day

Sporting venues and stadiums are becoming a powerful Internet of Things network. Technology embedded throughout the venue/stadium is improving both the collection of data and the analysis of that data. The insights drawn present opportunities to take your “pre, during, & post-game” experience to a new level. Here’s just one infographic demonstrating more about this experience. Another amazing example of this is the new Mercedes-Benz Stadium home of the National Football Leauge’s – Atlanta Falcons and also home to Major League Soccer’s – Atlanta United FC.

3. The optimized sports athlete

Beginning in the draft room – like in the National Basketball Association what Toronto Raptors are doing – and throughout the career of the athlete, data collected by sensors in equipment, in wearables, and on the field is changing how players prepare and play the game. The analytics gathered will improve individual and team performance from training, injury prevention, rehab, and during competition. The USA Cycling Team has fully embraced IoT, here’s a great blog with more insight. As you can see every aspect of ‘the on-field product’ (i.e. your favorite player) will be optimized like never before.

Organizations like The All England Lawn Tennis Club, the USA Cycling Team, the Atlanta Falcons, and the Toronto Raptors are on the front edge of this movement. As the adage goes, success breeds success, as many other sports brands begin harnessing the possibilities of IoT the result will be an elevated relationship between you and your favorite team.

If you’d like to learn more visit: Watson IoT – Sports Analytics and IBM Sports Insight Central

Brand Marketing Leader, IBM Watson IoT

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