Blockchain for vehicle brand and experience
This is the fifth of six blog posts that examine how the Automotive industry will be impacted by Blockchain.
In this post I elaborate two use cases on vehicle brand and experience.
Vehicle software management
A premium car manufacturer wants to offer its car owners ability to download software apps over-the-air to their vehicle; including apps that effect vehicle performance such as extra horsepower for the weekend.
A Blockchain based system would enable the manufacturer to save details of all software packages and versions ever installed to the vehicle’s Blockchain transaction record and enable it to charge customers on a per-transaction basis. This would enable car manufacturers to create new revenue streams by selling additional software based services to customers and to accurately track usage. The application would need to work in combination with an over-the-air update mechanism and in-car app store and payments platform.
Personal mobility profiles
A premium car manufacturer wants to offer subscribing customers access to additional vehicles in its range for limited time periods. For example, a family that owns a people carrier for commuting to and from work and dropping the kids off at school during the week also gets access to a 2-seater sports car for up to 4 weekends per year and a camper van for a vacation trip for up to 4 weeks per year.
A Blockchain based system would enable the customer to authenticate with the loaner vehicle and to securely transfer their personal mobility profile including preferences for seat settings, climate, navigation and entertainment. Any profile information would be securely wiped after usage period completes.
The manufacturer would also with the subscriber’s agreement have the option to transfer profile information to selected and permissioned third-party partners, such as car sharing or other transportation providers that their customer wants to access.