IBM and the Sports Innovation Lab
IBM has joined the Boston-based company Sports Innovation Lab as a founding partner, helping to bring technological insights to the sports and fitness industries.
The Sports Innovation Lab was launched by former NFL linebacker and entrepreneur Isaiah Kacyvenski, four-time U.S women’s hockey Olympic medalist Angela Ruggiero and former Forrester VP of Research, Josh Walker. Its market research advisory platform is designed to help entrepreneurs, investors, teams, leagues and companies identify opportunities and get a better sense of what’s going on in the rapidly growing world of sports and fitness technology.
Bringing it all together
The Sports Innovation Lab will help its clients understand how tech services can be used in every facet of sports, from using performance data to help athletes in training, to creating smart venues for an immersive event experience.
Kacyvenski, Ruggiero and Walker are building a hub with access to over 1,000 vendor profiles across 30 sectors. Spanning this breadth of information are four major trends:
- The quantified athlete
- Smart venues
- Immersive media
- Next generation sponsorship
Kacyvenski commented on the fragmented nature of the current sports tech and fitness industry, and explained that the Sports Innovation Lab will give its clients a better sense of the potential opportunities available to them.
IBM and cognitive computing in sports
IBM has long been a committed player in the world of data-driven insights for the sports industry. In preparation for the 2016 Olympic Games, we worked with USA Cycling to help transform its approach to coaching through analytics with a cloud-based IoT solution.
IBM Sports Insights Central provides customized cognitive solutions for players, teams, coaches and event organizers – harnessing the power of data from wearables, equipment and sporting environments to give athletes a cutting edge, and creating an enhanced, immersive experience for fans, wherever they are watching.
Learn more about IBM’s sports analytics solutions
Our IoT website has lots of examples of cognitive computing in action in the sports industry. You can also take a look at the IBM Sports Practice site to meet Jim Rushton, leader on Sports Entertainment Practice and former Chief Revenue Officer and Senior VP of tickets for the Miami Dolphins and Sun Life Stadium.