Cast your mind back to 1963 when a car called ‘Herbie’ stared in ‘the Love Bug’. Herbie was an automobile that could drive himself and ‘knew’ what his race-driver Jim wanted. Hop a few years forward to 1982 and ‘KITT‘ (Knight International Two Thousand) driven by Michael Knight had very much the same futuristic capabilities. Today, BMW will be the first partner to join IBM in their Munich IoT HQ ‘collaboratory’. Together, BMW and IBM will research and explore how cognitive computing can personalise the driving experience and create more intuitive driver support systems – like having a conversation with your car.
IBM welcomes BMW to their new Munich IoT HQ
Research and working together in an ‘industry collaboratory’
Where will this magic take place? BMW are co-locating a team of their researchers and engineers at IBM’s global headquarters for Watson Internet of Things (IoT) in Munich, Germany. This is very close to BMW’s own Bavarian HQ. The BMW engineers will work alongside IBM’s own researchers, developers and consultants on new Watson-powered innovations for next generation vehicles. This is all part of a $200m investment in the IBM IoT HQ announced last month and will be based in one of the newly-launched ‘industry collaboratories’.
An intelligent personal assistant for the BMW i8
To help with this research, IBM will be housing four BMW i8 hybrid sports cars within the Munich IoT HQ. IBM BlueMix will be the platform for Watson’s machine learning and IoT for Automotive will connect the vehicles. Watson will constantly learn about the driver’s preferences, needs and driving habits and understand and customize the driving experience as a result.
Got a question about how your i8 is performing? Ask your i8 just as you would talk to a friend, and your i8 will reply. Watson will learn the i8 owner’s manual and with the natural language capabilities to be able to understand the driver’s questions, he’ll understand what you’re asking and provide answers in a conversational style.
Watson joins BMW to research cars of the future
How will this personal assistant be developed? BMW has joined IBM in a new research and development collaboration. Together they will explore how cognitive computing can personalise the driving experience and create more intuitive driver support systems for future cars. IBM’s research group, the Institute for Business Value (IBV) reported recently in their study ‘A New Relationship – People and Cars‘ that vehicles are becoming part of the Internet of Things as new mobility options transform drivers’ and passengers’ lives and expectations.
BMW and IBM – cognitive research for cars of the future
As a guest of the IBM CE Summit, I shared the four reasons why I was excited to join. In this blog, I’d like to address the key ‘mega trends’ that are disrupting the automotive industry. 1. Automation Automation presents itself as both an opportunity and a challenge. At Jaguar Land Rover, our vision of automation revolves […]
The IBM CE Summit recently finished up in Munich. It’s the fourth year for the event, but the first time the event has taken place in Europe. Here are just four reasons why I’m especially pumped to be involved in this year’s IBM CE Summit. #1. An ever-expanding ecosystem – on a global-scale. Whether you […]
I’ll start with this obvious observation: today’s auto makers – and the companies that work with them – are all grappling with ever-growing customer expectations, rapid technology advancements, and changing industry boundaries. Electric and autonomous vehicles are driving new products and new ways of thinking. While electric cars are in most markets today, autonomy is, […]