IBM at the me Convention 2017

By | 2 minute read | September 14, 2017

A mere 20 minutes from this year’s IAA event in Frankfurt, a new convention is born – one that will run in parallel with the famous international motor show. This event is the me Convention:  a festival-style feast of creativity, design and technology served up through panel sessions, keynotes, workshops and art installations, running from 15th-17th September.

It certainly feels different from other conventions. The vibe is almost hip – probably unsurprising when you consider that it’s the brainchild of Mercedes-Benz and Texas’ South by Southwest (SXSW) festival, where folk from the interactive, film and music industries flock each spring to shake things up with like-minded colleagues.

Besides the expected speeches and powwows with industry powerhouses, there are evening events taking place throughout Frankfurt’s Bahnhofsviertel district, to continue the spirit of exploration and creativity into the night. And if that wasn’t unusual enough, the convention’s first presentations take place 10,000 meters up in the air – onboard Flight LH455 from San Francisco to Frankfurt. And why not?

Never one to miss out on the fun, IBM will be there, too, involved in the presentations, and the hackathon coaching and demonstrating. Here’s a glimpse of what we’ll be up to:

The Lufthansa Flying Lab

On Thursday, John Cohn, IBM Fellow and self-confessed ‘passionate nerd’ will be one of the six speakers on the Lufthansa Flying Lab, talking about his love of all things IoT at an altitude of 10,000 meters. If speeches in the sky aren’t your thing, you can catch him on Sunday when he presents his keynote speech on ‘New Creation.’


The IAA is the world’s largest motor show and also home to Hack.IAA – a hackathon where students can come together with IBM and Daimler to explore Artificial Intelligence and Car–2–X Communication. IBM’s providing Bluemix as a platform, and technical coaches are on site to support the students.

Cognitive dress

This beautiful Marchesa-designed cognitive dress was created with a little help from IBM Watson IoT. To help the Marchesa team choose the right fabrics, Watson absorbed more than 40,000 sources to give its recommendations. When the dress is displayed on Friday and Saturday, we’ll be using Watson’s Tone Analyzer API to analyse the sentiment of tweets in the IBM twitter channel, which will be translated into different colours and light up the dress with the voice of the tweets.

Cognitive workshop

You can get up close and personal with IBM Watson with Sunday’s cognitive workshop. Have a go at training Watson in a hands-on session, and ask robot Quinn Nao to show you how to use structured and unstructured data.

Come and say hello

We’d love you to join us at the me Convention. Register for your pass and come talk to us about how we can help you progress existing opportunities and create new ones, too. We’ll also be present at the IAA motor show – showcasing our solutions in customer experience, operations and products and services. You can find us at the IBM booth in hall 3.1 C30.