Automotive

Give drivers the unique experiences they want with the right AI assistant

Share this post:

I’ll start with this obvious observation: today’s auto makers – and the companies that work with them – are all grappling with ever-growing customer expectations, rapid technology advancements, and changing industry boundaries.

Electric and autonomous vehicles are driving new products and new ways of thinking. While electric cars are in most markets today, autonomy is, realistically, 10 to 15 years away. But each has a powerful effect on the car industry and the global economy. Consider that gasoline is half of global oil demand; what happens when that demand decreases?

From a societal point of view, autonomous vehicles hold the enormous promise of reducing auto deaths. Right now, 1.3 million people die each year in car accidents. These self-driving vehicles could dramatically change how we all live and work.

Olli: IBM and Local Motors

In the next 10-15 years, autonomous vehicles, like Olli, will have a major impact on our lives.

Next up: meeting customer expectations

Next, let’s look at customer expectations. Consumers are more comfortable demanding a personalized experience from all their products – including cars. And with today’s AI-based technology, they will soon have access to unique experiences, tailored to their preferences and previous experiences, and based on what their cars learn about them.

What makes all this so interesting are the incredible advances in natural language processing (NLP) in the past eight years. There is, in fact, an intersection between the seismic industry changes in automotive, and NLP-based offerings. And when one considers the ways this might play out, it’s apparent that there are massive strategic incentives for automakers to move from being a “manufacturer of vehicles” to the owner of the vehicle platform that interacts with its users.

Simply put, mobile phones are to the vehicles of today as iPhones are to the vehicles of tomorrow.

And that’s a great opportunity for automotive OEMs. Because the iPhone is known for three things: incredible loyalty and engagement, customized experiences based on the deep integration of software and hardware, and privacy.

Beyond “command and control” with Watson Assistant

Of course, not every OEM or tier one supplier can build an iPhone on wheels. But here’s what they can do: add Watson Assistant to their offering. Recently announced, Watson Assistant is a new AI assistant designed for business.

 

We’ve taken the solution one step further with Watson Assistant for Automotive. This specialized solution delivers an industry-specific framework for OEMs. With it, they can deliver game-changing experiences and interactions to their drivers.

With Watson Assistant, a car maker or one of its partners can deliver an in-vehicle digital assistant that offers more than just “command and control” to drivers.

Instead, this assistant listens and continually learns from each interaction with the driver. It can even proactively initiate a conversation if the driver isn’t paying attention. The OEM can then take those learnings to constantly improve the services they provide, identify new revenue opportunities and differentiate themselves from the competition. And of course, all of this is totally private; it’s not IBM’s data, it’s our clients’. It’s theirs to use in service of their customers.

“Where can I get a cup of coffee?”

This approach is unique in the market, both technically and commercially. Let’s take the question, “Where can I get a cup of coffee?”

"Where can I get a cup of coffee"? That one simple question can drive better customer experiences.

“Where can I get a cup of coffee”? Answering that one question well depends on what you know about the driver.

 

Other assistants may use interactions to improve their platform, learn about a market or consumer, or recommend a location that’s been auctioned off to become the default response rather than the preferred one. But with Watson Assistant for Automotive, we guide, but never restrict the response. That means the answer can be tailored to align with previous learnings, user taste, preferences and OEM business strategy. If the average driver spends 280 hours in a car each year, imagine how many interactions will take place in that vehicle? And how many opportunities are there to build stronger customer relationships because your car “gets” them and provides a great customer experience?

That’s why we’re so excited! Because with Watson Assistant, we’re helping our clients and partners achieve more with less. We’re also helping them shape experiences and, ultimately, transform their businesses. With technology like Watson Assistant for Automotive, the OEM can shift from legacy to sustainable and defensible. Using skills like car manual, vehicle data and status, navigation, and points of interest, our clients can capitalize on this massive opportunity and deliver unique, personalized customer experiences. And that’s the best way to retain and grow your customer base.

Learn more about Watson Assistantor Watson Assistant for Automotive.

 

More Automotive stories
By Sarah Dudley on August 7, 2018

Top 6 Maxi(Mo)ments from day one of MaximoWorld

Day one of MaximoWorld was everything we were hoping for. The energy was palpable as everyone converged on the Walt Disney Swan and Dolphin hotel in Orlando, FL. As attendees rolled in throughout Monday, everyone was greeted with hugs, smiles and invitations to drinks and dinner that evening to catch up. It truly felt like a […]

Continue reading

By Dr. Stephan Biller on August 6, 2018

Introducing an assistant to help all of your technicians perform like your best technician

The face of maintenance across every industry is changing. Organizations are struggling with loss of talent, knowledge silos, aging infrastructure, and rising maintenance costs. Today, we are announcing the launch of IBM’s Equipment Maintenance Assistant, an assistant for factory and field service technicians. This will usher in a new era of maintenance productivity, turning every technician […]

Continue reading

By Henry Broodney on June 26, 2018

Treat your hotel customers like royalty…and your data like GOLD!

I am back from HITEC , the world’s premier hospitality technology show, in rainy (just not as rainy as last year) Houston. And this show was a timely reminder of how hospitality and data are inextricably entwined. Customer expectations are as high as ever. Hotels, like so many other disrupted businesses, must constantly evolve and […]

Continue reading