How the IoT could make marketing more personal

Written by Jen Clark | September 21, 2016 | Blog, Marketing, Retail

The IoT has the potential to change the way that advertising works, making marketing more personal, more relevant, and more timely. Effective marketing requires a good understanding of customer base and a decent customer relationship management (CRM) tool to gather and organise data. While a CRM tool and traditional marketing approaches can serve adverts based more

IoT and back to school retail

Written by Jacqi Levy | August 18, 2016 | Retail

Back-to-school is the second biggest shopping season of the year, followed only by the winter holiday season.  This year, spending is projected to reach $75.8 billion dollars, the majority of which will be spent on clothing, shoes and electronics, according to the National Retail Federation (NRF). Back to school shopping made easy with the Internet more

Doing the robot: Watson really is all singing, all dancing

Written by Lynne Slowey | April 17, 2016 | Retail, Travel

Watch the video Watson Nao, IBM’s concierge robot had the chance to bust some moves at the Nvidia’s GTU technology conference last week, thanks to a presentation by IBM Watson’s Chief Technology Officer Rob High. Nao decided took the opportunity to show his / her / its human side and sang a catchy version of more