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Optimize commercial spend and profitability in the life sciences
A pharma sales representative visits doctors with varying ability to prescribe a drug to their ...
Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering
According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many ...
Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world
The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. ...
Customer-driven digital marketing: Save on costs through operational efficiency in marketing
Even when most parts of a business (such as production or accounting) are already digitalized, ...
Customer-driven digital marketing: Marketing has become one of the key drivers for enterprise growth
According to a 2019 McKinsey report, 83% of CEOs say marketing has become one of the key drivers for...
Appealing to the senses through digital commerce content
Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy taste of chocolate samples at Godiva, the silky touch of a beautifully made leather handbag at Luis Vuitton and the sight of ...
Do you ‘really’ know your customers?
Spencer Morris, senior data scientist at InMoment. InMoment have an ‘experience hub’ that champions the voice of the customer. The company handles 2750,000 customer experiences every day. Forrester have reported that ‘improving the ...
OutThink limits, unleash your professional potential
What does cognitive mean to today’s professional? Harriet Green, General Manager IBM Watson Internet of Things, Cognitive Engagement and Education underlined the benefits that cognitive computing brings professionals. By providing the right ...
How the IoT could make marketing more personal
The IoT has the potential to change the way that advertising works, making marketing more personal, more relevant, and more timely. Effective marketing requires a good understanding of customer base and a decent customer relationship management (CRM...
Cheat sheet: What is Digital Twin?
How the convergence of OT and IT is driving...
Reducing Weather Related Risks With Data-Driven...
What is the Internet of Things (IoT)?