Do you ‘really’ know your customers?

Written by Scott Stockwell | October 27, 2016 | Blog, Marketing, Retail

Spencer Morris, senior data scientist at InMoment. InMoment have an ‘experience hub’ that champions the voice of the customer. The company handles 2750,000 customer experiences every day. Forrester have reported that ‘improving the customer experience is the surest way to win, serve and retain customers’. Spencer Morris, SVP Data Insight at InMoment explains the power more

OutThink limits, unleash your professional potential

Written by Scott Stockwell | October 25, 2016 | Blog, Business, Case Study...

What does cognitive mean to today’s professional? Harriet Green, General Manager IBM Watson Internet of Things, Cognitive Engagement and Education underlined the benefits that cognitive computing brings professionals. By providing the right information at right time to make productive decisions. We’re all overwhlmed with so much information and it’s hard to seapatea signal from noise, more

How the IoT could make marketing more personal

Written by Jen Clark | September 21, 2016 | Blog, Marketing, Retail

The IoT has the potential to change the way that advertising works, making marketing more personal, more relevant, and more timely. Effective marketing requires a good understanding of customer base and a decent customer relationship management (CRM) tool to gather and organise data. While a CRM tool and traditional marketing approaches can serve adverts based more