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By Wired Brand Lab on November 30, 2017

Energy providers: connecting for operational efficiencies

“How do you reduce operational costs and increase consumer satisfaction?” asks DTE Energy’s Gary Gauthier. He posed this age-old business quandary with the authoritative tone that suggests he may already have the answer. Electricity companies, of course, can never simply starve operations. Because blackouts, angry headlines, and business disruptions would result. But DTE Energy has applied […]

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By Wired Brand Lab on November 14, 2017

Industrial Design’s New Challenge: Success Through Connection

Product success in the age of the IoT depends more than ever on blending smart sensors with attractive design and influencing how consumers use devices—or whether they use them at all. (Consider how many fitness trackers are currently sitting in kitchen junk drawers.) Today’s industrial designers know that for trackers to be worn and loved, […]

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By Wired Brand Lab on June 16, 2016

NASA: Virtual reality and cognitive computing

‘Virtual reality’ and ‘cognitive computing’ have become the trends to watch in the tech industry in recent years. In many ways, the excitement makes sense. The world around us continues to converge and become infinitely more connected, driven largely by the ability for businesses to sort, analyze, and action on the vast amounts of data […]

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